Communicative effectiveness as a function of accented speech
Abstract
Five groups of accented seventeen‐year‐olds from Britain were matched for sex, regional membership, and attitude toward capital punishment for murder. These groups were presented with the same persuasive message against capital punishment. Four of the groups heard the message on tape in a different accent produced by a speaker adopting the matched‐guise technique; the fifth group was given a typescript of the message. The results showed that the greater the accent prestige of the communicator's voice, the greater the perceived quality of the argument. Only the nonstandard regional accented messages, however, changed listeners’ attitudes significantly in the predicted direction.
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Among the accommodative strategies speakers use, convergence-adapting one's communicative behaviors to become more similar to one's interlocutor-has been the most extensively studied and can be considered the historical core of communication accommodation theory.
“Among the different accommodative strategies that speakers use to achieve these goals, convergence has been the most extensively studied-and can be considered the historical core of CAT (Giles, 1973).”
From Police-Community Relations in Cincinnati (2009) · cites this paper as Giles, 1973
Individuals use communication, in part, to indicate their attitudes toward each other, so communication is a barometer of the level of social distance between them.
“CAT suggests that individuals use communication, in part, to indicate their attitudes toward each other; as such, it is a barometer of the level of social distance between them.”
From Police-Community Relations in Cincinnati (2009) · cites this paper as Giles, 1973
Communication accommodation theory suggests that individuals use communication, in part, to indicate their attitudes toward each other and that, as such, it is a barometer of the level of social distance between them.
“Communication accommodation theory (CAT) suggests that individuals use communication, in part, to indicate their attitudes toward each other and that, as such, it is a barometer of the level of social distance between them.”
From Police-Community Relations in Cincinnati (2009) · cites this paper as Giles, 1973
Convergence has been the most extensively studied accommodative strategy and can be considered the historical core of CAT.
“Among the accommodative strategies that speakers use to achieve these goals, convergence has been the most extensively studied-and can be considered the historical core of CAT (Giles, 1973).”
From Police-Community Relations in Cincinnati (2009) · cites this paper as Giles, 1973
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Police-Community Relations in Cincinnati
Ridgeway, G., Schell, T., Gifford, B., Saunders, J., Turner, S., Riley, K., & Dixon, T. (2009) · RAND Corporation eBooks · doi:10.7249/mg853 · Cited by 33 · see citing works
- Authors
- Giles, H.
- Affiliations
- Cardiff University (GB)
- Corresponding author
- Giles, Howard
- ORCID
- Giles, Howard
- Venue
- Speech Monographs
- Publisher
- Informa UK Limited
- Published
- 1973-11
- Volume
- 40
- Issue
- 4
- Pages
- 330-331
- ISSN
- 0038-7169 (ISSN-L)
- OpenAlex
- W1973517864
- Cited by
- 125
- References
- 0
- Citations by year
- 2026: 2 · 2025: 4 · 2024: 3 · 2023: 4 · 2021: 3 · 2020: 33 · 2019: 2 · 2018: 4 · 2017: 5 · 2016: 1 · 2015: 5 · 2014: 4 · 2013: 4 · 2012: 3
- FWCI
- 8.66
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Speech Monographs (publishedVersion)
- Topics
- Social Sciences › Linguistics and Language › Linguistic Variation and Morphology
- Social Sciences › Psychology › Experimental and Cognitive Psychology › Phonetics and Phonology Research
- Social Sciences › Linguistics and Language › Linguistic and Sociocultural Studies
- Keywords
- accented speech, regional accents, persuasive communication, attitude change, matched-guise technique, British adolescents
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