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The work of being watched: interactive media and the exploitation of self-disclosure
Abstract
Recognizing that privacy rights are complicit in the very forms of economic monitoring and data gathering they ostensibly oppose, this essay offers a critique of corporate surveillance as a technique for exploiting the work of being watched. Consumers who submit to comprehensive surveillance in response to offers of convenience and participation perform valuable work for corporations and marketers. The model of consumer labor developed in the essay is applied to the online economy and the example of interactive TV.The analysis suggests that a critical approach to forms of surveillance facilitated by interactive media must focus on asymmetries of power and control over information technologies and resources.
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Cites
A Contemporary Critique of Historical Materialism
Giddens, A. (1981) · doi:10.1007/978-1-349-16638-1 · Cited by 1,553
Digital Capitalism: Networking the Global Market System
Schiller, D. (1999) · doi:10.7551/mitpress/2415.001.0001 · Cited by 640
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The Labor of Fun: How Video Games Blur the Boundaries of Work and Play
Yee, N. (2006) · Games and Culture · doi:10.1177/1555412005281819 · Cited by 381
Yee, N. (2006) · Computer Supported Cooperative Work · doi:10.1007/1-4020-3898-4_9 · Cited by 267
Fuchs, C. (2012) · tripleC: Communication, Capitalism & Critique. Open Access Journal for a Global Sustainable Information Society · doi:10.31269/triplec.v10i2.443 · Cited by 212
The Relevance of “Women’s Work”: Social Reproduction and Immaterial Labor in Digital Media
Jarrett, K. (2014) · Television & New Media · doi:10.1177/1527476413487607 · Cited by 135
Metadata
- Authors
- Andrejevic, M.
- Venue
- Critical Studies in Media Communication
- Publisher
- Informa UK Limited
- Published
- 2002-06
- Volume
- 19
- Issue
- 2
- Pages
- 230-248
- ISSN
- 1479-5809 (ISSN-L)
- 1529-5036
- OpenAlex
- W4246678007
- Cited by
- 230
- References
- 2
- FWCI
- 3.91
- Type
- journal article
- Language
- en
- Open access
- closed
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