Results of a Social Norm Intervention to Prevent Binge Drinking Among First-year Residential College Students
Abstract
The effects of a primary prevention social norm intervention on binge drinking among 1st-year residential college students were examined. Six hundred thirty-four students attending a medium-sized public university in the South were randomly assigned to receive a two-phase social norm intervention or the standard campus psychoeducational prevention program. At posttest, no differences were found between intervention and control group students on any of the alcohol use and alcohol-use risk factor measures. Significant subgroup differences were found by stage of initiating binge drinking behaviors, for frequency of alcohol use, F(3, 507) = 3.69, p = .01; quantity of alcohol use, F(3, 507) = 2.51, p = .05; and social norms, F(3, 505) = 2.53, p = .05. These findings suggest the need for tailoring social norm binge drinking interventions to students' stage of initiating heavy drinking and carefully monitoring for potential negative, as well as positive, effects of norm-based prevention messages.
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Some studies indicate that social-norms marketing campaigns have actually increased the undesirable behaviors and misperceptions they set out to decrease.
“In fact, some studies indicate that social-norms marketing campaigns have actually increased the undesirable behaviors and misperceptions they set out to decrease (e.g., Perkins, Haines, & Rice, 2005;Wechsler et al., 2003;Werch et al., 2000).”
From The Constructive, Destructive, and Reconstructive Power of Social Norms (2007) · cites this paper as Werch et al., 2000
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References 27 · Cited by 183
- Authors
- Werch, C. E., Pappas, D. M., Carlson, J. M., DiClemente, C. C., Chally, P. S., & Sinder, J. A.
- Affiliations
- University of North Florida (US)
- ORCID
- DiClemente, Carlo C.
- Venue
- Journal of American College Health
- Publisher
- Informa UK Limited
- Published
- 2000-09-01
- Volume
- 49
- Issue
- 2
- Pages
- 85-92
- ISSN
- 0164-4300 (ISSN-L)
- 0744-8481
- 1940-3208
- OpenAlex
- W2003036299
- Cited by
- 183
- References
- 27
- Citations by year
- 2026: 2 · 2025: 4 · 2024: 1 · 2023: 3 · 2022: 5 · 2021: 7 · 2020: 2 · 2019: 6 · 2018: 6 · 2017: 7 · 2016: 7 · 2015: 13 · 2014: 8 · 2013: 6 · 2012: 8
- FWCI
- 5.91
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Journal of American College Health (publishedVersion)
- PubMed (publishedVersion)
- Topics
- Health Sciences › Medicine › Epidemiology › Substance Abuse Treatment and Outcomes
- Social Sciences › Arts and Humanities › Literature and Literary Theory › Media Influence and Health
- Health Sciences › Health Professions › General Health Professions › Health and Lifestyle Studies
- Keywords
- binge drinking, social norms interventions, primary prevention, first-year college students, alcohol consumption, intervention tailoring, risk factors for alcohol use
- MeSH terms
- Adult, Alcohol Drinking, Alcoholic Intoxication, Analysis of Variance, Female, Health Education, Humans, Male, Reference Values, Risk Factors, Social Identification, Social Values, Students, United States, Universities, Chi-Square Distribution
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