‘I Want to Wear It’: Fashioning Black Feminism in Mahogany(1975)
Abstract
In this article I focus on the portrayal of fashionable clothing in the 1975 film Mahogany and connect it to the history of African American women engaging with sartorial self-representation as a means to assert their visibility in American culture. My aim is to analyse Mahogany’s emphasis on brightly-coloured highly-ornamented clothing, which has a long history of signifying bad taste and became part of accusations of racial and sexual inferiority. I want to show how Mahogany’s representation of fashion undermines the historically entrenched bias against colourful, highly adorned clothing while also revealing how this bias has played a subtle but significant role in the racism and sexism black women have encountered, further (but not finally) impeding them from the forms of recognition the category of femininity offers. Mahogany represents those impediments and repeats the sexual and racial commodification underlying them, but also resists them (albeit quite subtly) through the film’s loving display of fashion and its attention to the work of designing and making clothes. Mahogany tells a story of bright sartorial resistance that can be understood as an articulation of black feminist desires for women of colour to be able to compose the images through which their bodies are perceived.
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The language choice in Welteroth's column mirrored the empowering imagery African American magazines such as Ebony and Essence featured in their content.
“The language choice mirrored the same empowering imagery African American magazines such as Ebony and Essence featured in their content; Welteroth used to be Ebony's beauty and style editor (Lamm, 2018; Welteroth, 2017; J. Wilson, 2020).”
From The memeification of "woke culture": a multimodal critical discourse analysis of its articulation in Essence; O, The Oprah Magazine; and Teen Vogue (2023) · cites this paper as Lamm, 2018
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References 25 · Cited by 2
- Authors
- Lamm, K.
- Affiliations
- Duke University (US)
- Corresponding author
- Lamm, Kimberly
- ORCID
- Lamm, Kimberly
- Venue
- Australian Feminist Studies
- Publisher
- Informa UK Limited
- Published
- 2018-10-02
- Volume
- 33
- Issue
- 98
- Pages
- 428-446
- ISSN
- 0816-4649 (ISSN-L)
- 1465-3303
- OpenAlex
- W2911960384
- Cited by
- 2
- References
- 25
- Citations by year
- 2022: 1 · 2021: 1
- FWCI
- 3.90
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Australian Feminist Studies (publishedVersion)
- Topics
- Social Sciences › Arts and Humanities › Museology › Fashion and Cultural Textiles
- Social Sciences › Arts and Humanities › Visual Arts and Performing Arts › Cinema History and Criticism
- Social Sciences › Gender Studies › Feminist Theory and Gender Studies
- Keywords
- Black feminism, African American women, fashion in film, racism, sexism, commodification, femininity, body image
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