The DOI matches its Crossref record; 104 of the 104 references it cites were found in a registry or an index.
The Green Purchase Behavior of Hong Kong Young Consumers: The Role of Peer Influence, Local Environmental Involvement, and Concrete Environmental Knowledge
Abstract
In view of the increasing demand for greener lifestyles in Chinese-based communities, this study examines the possible contextual and individual factors that affect green purchase behavior in young consumers in Hong Kong. Using a sample of 6,010 adolescent consumers, a survey was developed and administered. Hierarchical regression analyses indicate that six factors predict the green purchase behavior of Hong Kong adolescents in the following descending order: peer influence, local environmental involvement, concrete environmental knowledge, parental influence, environmental awareness, and media exposure to environmental messages. A model is proposed that depicts the flow of influence of the top three predictors on green purchase behavior. Structural equation modeling confirms a good fit of the data with the proposed model. The study concludes by outlining the theoretical and practical implications for international green marketing.
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Cited by
Factors affecting green purchase behaviour and future research directions
Joshi, Y., & Rahman, Z. (2015) · International Strategic Management Review · doi:10.1016/j.ism.2015.04.001 · Cited by 1,518
Kautish, P., Paul, J., & Sharma, R. (2019) · Journal of Cleaner Production · doi:10.1016/j.jclepro.2019.04.389 · Cited by 476
Elahi, E., Khalid, Z., & Zhang, Z. (2022) · Applied Energy · doi:10.1016/j.apenergy.2021.118459 · Cited by 448
Liobikienė, G., & Poškus, M. S. (2019) · Sustainability · doi:10.3390/su11123324 · Cited by 348
Consumers' Sustainable Purchase Behaviour: Modeling the Impact of Psychological Factors
Joshi, Y., & Rahman, Z. (2019) · Ecological Economics · doi:10.1016/j.ecolecon.2019.01.025 · Cited by 284
Metadata
- Authors
- Lee, K.
- Venue
- Journal of International Consumer Marketing
- Publisher
- Informa UK Limited
- Published
- 2010-11-30
- Volume
- 23
- Issue
- 1
- Pages
- 21-44
- ISSN
- 0896-1530 (ISSN-L)
- 1528-7068
- OpenAlex
- W2064526776
- Cited by
- 295
- References
- 104
- FWCI
- 7.57
- Type
- journal article
- Language
- en
- Open access
- closed
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- Lee, K. (2010). The Green Purchase Behavior of Hong Kong Young Consumers: The Role of Peer Influence, Local Environmental Involvement, and Concrete Environmental Knowledge. Journal of International Consumer Marketing. https://doi.org/10.1080/08961530.2011.524575
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
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