The DOI matches its Crossref record; 167 of the 213 references it cites were found in a registry or an index.
The willingness to consume organic food: A review
Open accessAbstract
Giving the rising interest in naturally grown foods; several studies have contrasted various features of organic and conventionally grown foods in relation to consumer attitudes, perceptions, and preference for organic foods. This paper aims to explore consumers’ willingness to consume organic foods; the extent and attributes of consumer knowledge and awareness about organic food as well as consumer attitudes and preferences for organically grown foods. Articles from different peer review journals were used to develop this paper. The findings of this paper show that human health, food safety, attitudes and perceptions and willingness to pay for a price premium are some of the factors influencing consumers’ willingness to consume organic foods. Therefore, there is a need to create more awareness in the food industry relating to the health benefits of consuming organic foods.
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“The empirical evidence consistently demonstrates that individuals with higher perceived behavioral control exhibit stronger intentions to purchase healthy food products [54,95,96,97,98].”
From Psychological Determinants of Healthy Food Purchase Intention: An Integrative Model Based on Health Consciousness (2025) · cites this paper as [96]
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Items 101–138 of 138
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BackgroundMethodInfluentialAnalysing consumer behavioural intention on sustainable organic food products
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“Existing literature suggests that several components can be used to modify the original model to study organic food behaviour and sustainable consumption (Cagalj et al., 2016; Chiriacò et al., 2022; Denver & Jensen, 2014; Eyinade et al., 2021; Galati et al., 2019; Hurtado-Barroso et al., 2017; Janssen & Hamm, 2012; Kr…”
BackgroundMethodOfori-Parku, S. S. (2022) · Journal of International Food & Agribusiness Marketing · doi:10.1080/08974438.2022.2139787 · Cited by 1
“Researchers (and practitioners) emphasize creating awareness about organic food ’ s health and ecological benefits (see Eyinade, Mushunje, & Yusuf, 2021; Winterstein & Habisch, 2021).”
BackgroundLabibunnajah, M. H., Ghofur, A., Pramono, S., Muwahidah, W., Fatmawati, N., & Muflih, B. K. (2026) · Journal of Marketing Innovation (JMI) · doi:10.35313/jmi.v6i2.515
“Organic rice is a credence good as its environmental attributes, such as pesticide-free cultivation and chemical-free processing, cannot be independently verified by consumers either before or after purchase (Eyinade et al., 2021).”
Ilie, D. M., Pop, R.-E., Berevoianu, R. L., Dragomir, V., & Rodino, S. (2026) · Agriculture · doi:10.3390/agriculture16192100
Does Social Context Impact US Consumers’ Willingness to Pay for Fresh Culinary Herbs?
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“In Latin American markets, structural factors such as high prices, limited product availability, and low trust in certification systems play a significant role in shaping consumption outcomes (Carrión-Bósquez et al., 2023; Eyinade et al., 2021).”
Wongnaa, C., Laten, E., & Babu, S. (2026) · Journal of Environmental Economics and Policy · doi:10.1080/21606544.2026.2670416
“Consumers of vegetables, through growing awareness, have shown interest in foods that are organically produced, contain no applied chemicals and are thought to be healthier (Eyinade, Mushunje, and Gbolahan Yusuf 2021; Rizzo et al. 2020; Zámková et al. 2021).”
Neto, J. F. D. R., Santos, R. C. D. S., Rodrigues, I. D. O., Corrêa, B. O., Cruz, D. P. F. D. A., & Pedrinho, D. R. (2026) · RECIMA21 - Revista Científica Multidisciplinar · doi:10.47820/recima21.v7i5.7925
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“DCEs quantify the relative importance of factors such as price, certification, and fruit appearance, providing richer insights than conventional survey methods [30].”
Mombeuil, C., Michel, J. F., & Louis, C. P. (2026) · Businesses · doi:10.3390/businesses6010013
“This study applies and extends the TPB to the context of organic food consumption, a domain of growing global importance (Eyinade et al., 2021; Huo et al., 2023).”
I Better “Not to”: Voluntary Sustainability Constraints in Mindful Organic Food Consumption
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“According to Eyinade et al. [41], the willingness to consume organic food is related to an individual’s willingness to pay—that is, the readiness to pay a certain amount of money to obtain a service or product.”
Green Marketing Applications on Dairy Food Products of the American Farm School of Thessaloniki
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“Previous research (Suciu et al., 2019; Kowalska et al., 2021; Eyinade et al., 2021) also indicated that organic food is seen as pure, nutritious, healthy, and environmentally friendly.”
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“El creciente interés por los alimentos cultivados de forma orgánica está ganando relevancia, en los países desarrollados y los países en desarrollo (Eyinade et al. 2021).”
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Metadata
- Authors
- Eyinade, G. A., Mushunje, A., & Yusuf, S. F. G.
- Affiliations
- University of Fort Hare (ZA)
- Corresponding author
- Eyinade, Gabriel Adewunmi
- Venue
- Food and Agricultural Immunology
- Publisher
- Informa UK Limited
- Published
- 2021-01
- Volume
- 32
- Issue
- 1
- Pages
- 78-104
- ISSN
- 0954-0105 (ISSN-L)
- 1465-3443
- OpenAlex
- W3125741348
- Cited by
- 172
- References
- 213
- Citations by year
- 2026: 16 · 2025: 47 · 2024: 33 · 2023: 50 · 2022: 22 · 2021: 4
- FWCI
- 16.37
- Type
- journal article
- Language
- en
- Open access
- gold
- doi.org
- Licence
- Locations
- Food and Agricultural Immunology (publishedVersion, cc-by)
- DOAJ (DOAJ: Directory of Open Access Journals) (submittedVersion, cc-by-sa)
- Topics
- Life Sciences › Agricultural and Biological Sciences › Plant Science › Organic Food and Agriculture
- Health Sciences › Medicine › Public Health, Environmental and Occupational Health › Consumer Attitudes and Food Labeling
- Social Sciences › Economics, Econometrics and Finance › Economics and Econometrics › Economic and Environmental Valuation
- Keywords
- organic food, willingness to pay, consumer attitudes, consumer preferences, consumer knowledge, consumer awareness, food safety, health benefits, price premium, organic vs conventional food
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