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Cited by 393Organic Food and AgricultureEnvironmental Sustainability in BusinessConsumer behavior in food and health

The DOI matches its Crossref record; 113 of the 114 references it cites were found in a registry or an index.

Purchase intention toward organic food among young consumers using theory of planned behavior: role of environmental concerns and environmental awareness

Ahmed, Naveed, Li, Cai, Khan, Asadullah, Qalati, Sikandar Ali, Naz, Shumaila, Rana, Faisal·2021·Journal of Environmental Planning and Management
DOI 10.1080/09640568.2020.1785404
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Abstract

This study aims to propose an extended model of the theory of planned behavior (TPB) which helps us to investigate young Chinese consumers from college and university, and who are aged 18 to 30 years, on purchase intention for organic food. Using a sample of 515, analyses were done using structural equation modeling. The findings indicated that attitude (A), subjective norms (SNs), and perceived behavioral control (PBC) have positive effects on the purchase intention of young consumers for organic food. Moreover, attitude has a positive effect on environmental concerns (EC). Furthermore, EC has a positive effect on young consumers’ purchase intentions for organic food. Findings indicated that EC positively mediates the association between attitude and young consumers’ purchase intentions for organic food. More importantly, the relationship between all latent variables (A, SNs, PBC) and purchase intention by young consumers is positively moderated by environmental awareness.

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Citations

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Show all 114 references

Research works printed but not linked: 15

  1. Alibeli Madalla A., 2009, Journal of International and Cross-Cultural Studies, 3, 1
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  8. Irland Lloyd C., 1993, Wood Technology, 34
  9. Lian Song Bee, 2019, International Journal of Academic Research in Business and Social Sciences, 69
  10. Lim Yi Jin, 2019, European Journal of Business and Management Research, 4
  11. Loureiro Maria L., 2001, Journal of Agricultural and Resource Economics, 404
  12. Nunnally, J. C. 1987. Teoría psicométrica. México: McGraw-Hill.
  13. Ringle Christian M., 2012, MIS Quarterly (MISQ), 36
  14. Singh Ajay Kumar, 2012, Indian Journal of Commerce, 65, 273
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Metadata

Authors
Ahmed, N., Li, C., Khan, A., Qalati, S. A., Naz, S., & Rana, F.
Affiliations
  • Jiangsu University (CN)
  • Karakoram International University (PK)
  • American University in Dubai (AE)
Corresponding author
Li, Cai
ORCID
Venue
Journal of Environmental Planning and Management
Publisher
Informa UK Limited
Published
2020-12-14
Volume
64
Issue
5
Pages
796-822
ISSN
  • 0964-0568 (ISSN-L)
  • 1360-0559
DOI
10.1080/09640568.2020.1785404
OpenAlex
W3111541703
Cited by
393
References
114
Citations by year
2026: 70 · 2025: 103 · 2024: 95 · 2023: 67 · 2022: 45 · 2021: 12 · 2020: 1
FWCI
20.18
Type
journal article
Language
en
Open access
closed
Locations
  • Journal of Environmental Planning and Management (publishedVersion)
  • RePEc: Research Papers in Economics (submittedVersion)
Funders
  • Self -organized cluster entrepreneurship behavior reform, evolution, and promotion strategies study (16BGL028)
  • China National Social Science Foundation (14JD009)
  • Perception of fairness in self-organized mass Entrepreneurship (23)
Topics
  • Life Sciences › Agricultural and Biological Sciences › Plant Science › Organic Food and Agriculture
  • Social Sciences › Business, Management and Accounting › Marketing › Environmental Sustainability in Business
  • Social Sciences › Sociology and Political Science › Consumer behavior in food and health
Keywords
organic food, purchase intention, theory of planned behavior, young consumers, environmental concern, environmental awareness, attitudes, subjective norms, perceived behavioral control, mediation, moderation, Chinese university students

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