Exploring value co-creation in Fan Fests: the role of fans
Open accessAbstract
Fan Fests have recently provided various opportunities for host cities, organizers, sponsors and fans, manifesting a modern intersected third place service setting (other than a stadium) where varied stakeholders can co-create value and sport experience and consumption can take different forms and shapes. Yet, although Fan Fests are becoming integral parts of mega-events, research has fallen short of capturing the unique nature of such value co-creation ecosystem, and the role of fans in such value co-creation environment. This paper takes up this challenge and explores the still evolving nature of the Fan Fest, using a primarily consumer and participant focused approach in order to explore the experiences of a Fan Fest and address questions of event construction, participation, organization and consumption. Drawing on SDL and Consumer Culture Theory perspectives we situate the role of fans in value co-creation in Fan Fests and provide implications for management and future research.
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References 46 · Cited by 25
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- Authors
- Kolyperas, D., & Sparks, L.
- Affiliations
- University of Stirling (GB)
- Corresponding author
- Kolyperas, D.
- Venue
- Journal of Strategic Marketing
- Publisher
- Informa UK Limited
- Published
- 2017-11-03
- Volume
- 26
- Issue
- 1
- Pages
- 71-84
- ISSN
- 0965-254X (ISSN-L)
- 1466-4488
- OpenAlex
- W2765297224
- Semantic Scholar
- 7a64827a318fa2b2444ce9f7535a09a0b282b350
- Cited by
- 25
- References
- 46
- Citations by year
- 2026: 4 · 2025: 4 · 2024: 3 · 2023: 2 · 2021: 6 · 2020: 1 · 2019: 4 · 2018: 1
- FWCI
- 2.97
- Type
- journal article
- Language
- en
- Open access
- green
- hdl.handle.net
- Licence
- public-domain
- Locations
- Journal of Strategic Marketing (publishedVersion)
- Stirling Online Research Repository (University of Stirling) (submittedVersion, public-domain)
- Topics
- Social Sciences › Business, Management and Accounting › Marketing › Service and Product Innovation
- Social Sciences › Sociology and Political Science › Sport and Mega-Event Impacts
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior in Brand Consumption and Identification
- Keywords
- value co-creation, sports fans, mega-events, third places, event participation, event construction, sport experience, consumer culture theory, stakeholder ecosystem
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