Cited by 119Diverse Aspects of Tourism ResearchRecreation, Leisure, Wilderness ManagementGeotourism and Geoheritage Conservation

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What fosters awe-inspiring experiences in nature-based tourism destinations?

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Pearce, Joanna, Strickland-Munro, Jennifer, Moore, Susan A.·2017·Journal of Sustainable Tourism

DOI 10.1080/09669582.2016.1213270

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Abstract

Awe, an intense, and usually positive emotion often experienced by individuals visiting nature-based tourism destinations, has the potential to nurture strong connections between individuals and their environment. Despite this, awe research has been neglected in the tourism literature, especially in relation to the aspects or features that foster awe-inspiring experiences. This study sought to rectify this by focusing on such experiences in the remote, unique Kimberley region in north-western Australia. A total of 49 tourist interviews were conducted to ascertain their responses to the question “what has been your most awe-inspiring experience and why?” Responses highlighted five distinct facets contributing to respondents’ awe-inspiring experiences: marine fauna, aesthetics, ecological phenomena, vast geological landscapes and reflective/perspective moments. Future research should focus on exploring the applicability of these facets to other nature-based tourism destinations.

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“Pearce et al. (2017) revealed five such elements: marine fauna, aesthetics, ecological phenomena, vast geological landscapes, and reflective/perspective moments.”
Representation of the Meaning of Awe in the Lyrics of the Song “From Another Planet” by Sal Priadi (Semiotic Analysis of Ferdinand De Saussure)
Ssimanullang, S. E. M., Sadiyyah, Z. N., Gamaska, W., & Watratan, M. A. (2023) · Sinergi International Journal of Communication Sciences · doi:10.61194/ijcs.v1i2.217 · Cited by 4
“…entertainment meaning, but can provide messages of motivation, comfort, even influence behavior, and can also have a positive impact on listeners (Putri, 2023) Awe is a feeling that one feels when witnessing something extraordinary (Digun-Aweto et al., 2019; Lu et al., 2017; Pearce et al., 2017).”
From appraisal to word-of-mouth: affective pathways through awe and restoration in high-altitude ecocultural tourism using a mixed-methods design
Liao, W. L. A. G., Khan, M. S., & Liao, G. (2026) · Frontiers in Psychology · doi:10.3389/fpsyg.2025.1740267 · Cited by 4
“Conversely, recent studies in nature-based and mountain tourism are starting to regard awe as a distinct self-transcendent emotion with particular antecedents and behavioral outcomes (Pearce et al., 2017; Tsaur et al., 2024).”
Awe-Inspiring Environmental Engagement: Unveiling the Impact of Awe on Pro-Environmental Behavior in Nature-Based Tourism Destinations
Peng, H., Li, L., Li, C., Li, P., Xiao, X., & Zhong, S. (2025) · Journal of Resources and Ecology · doi:10.5814/j.issn.1674-764x.2025.01.016 · Cited by 5
“On one hand, several studies have detected the elicitation of awe in nature-based tourism, dark tourism, religious tourism, cultural tourism, and even man-made landscapes (Pearce et al., 2017; Yan and Jia, 2021).”
New visions for sustainability during a pandemic Towards sustainable wellbeing in a changing planet
Galvani, A., Pérez, M. S., & Lew, A. (2020) · European Journal of Geography · doi:10.48088/ejg.a.gal.11.3.22.42 · Cited by 3
“A strong connection between individuals and environment has the potential to nurture Awe, an intense, and usually positive emotion often experienced by tourists visiting nature-based tourism destinations (Lu, Liu, Lai, and Yang, 2017, Pearce et al., 2017, Zedam, 2006).”
Background
From awe to identity and revisit intention: Evidence from heritage tourism
Liu, T., & Liu, Y. (2026) · Acta Psychologica · doi:10.1016/j.actpsy.2026.107109 · Cited by 2
Shaping Cultural Inheritance Intention through Heritage Anthropomorphic Interpretation: The Moderating Role of Situational Awe
Wang, M.-Y., Ruan, W.-Q., Ren, L., Zhang, H., & Tang, Y.-T. (2025) · Journal of Travel Research · doi:10.1177/00472875251390694 · Cited by 2
Linking environmental interpretation to pro-environmental behavior: the sequential mediation of awe and nature connection
Xu, F., Cai, J., & Yan, X. (2025) · Tourism Review · doi:10.1108/tr-07-2025-0738 · Cited by 4
Nature-based awe among water professionals and its influence on workplace decision-making
Deboer-Smith, A., Smith, L. K. M., & Wolfe, S. E. (2025) · Discover Sustainability · doi:10.1007/s43621-025-01358-8 · Cited by 2
“First, definitions were collected from participants in two ways.”
‘Me, The Sea, Feeling Good’: An Interpretative Phenomenological Analysis Exploring the Experience of Looking Out to Sea
Hurdman, S. L., & Kampman, H. (2024) · American Journal of Qualitative Research · doi:10.29333/ajqr/15596 · Cited by 3
Transformative adventure experiences scale: validation and behavioral impacts
Chauhan, R., Kashyap, H., & Jishtu, H. (2024) · Journal of Sport & Tourism · doi:10.1080/14775085.2024.2448942 · Cited by 2
Meaning in Life and Materialism as Mediators of the Relationship Between Dispositional Awe and Tourist Eudaimonic Well-Being
Pedić-Duić, P. (2023) · Tourism · doi:10.37741/t.71.4.3 · Cited by 2
“However, awe is primarily considered a positive emotion (Gordon et al., 2017; Pearce et al., 2017; Stellar et al., 2017, 2018; Zhao et al., 2018).”
Background
Talking Turtles With Tourists: Evaluating the Relative Conservation Impacts of Different Types of Sea Turtle Education Programs at Jekyll Island, GA, USA
Mascovich, K. A., Larson, L. R., & Andrews, K. M. (2023) · Journal of interpretation research · doi:10.1177/10925872231157608 · Cited by 2
“One possible reason for these substantial gains is the awe-inspiring event of experiencing sea turtles for the first time, a factor that has proven to be significant in other studies of wildlife tourists (Buckley, 2022; Curtin, 2010; Hicks & Stewart, 2018; Pearce et al., 2017; Spring, 2022; Warren, 2022).”
Background
Building Strategy to Promote Tourism Destination Attractiveness and Competitiveness in Developing Area: A Case of Bojonegoro Regency, East Java, Indonesia
Saraswati, E., Athia, I., & Hariri (2018) · doi:10.6007/ijarbss/v8-i4/3998 · Cited by 2
How Does Rural Tourscape Influence Tourists’ Environmentally Responsible Behavior? The Mediating Role of Nature Relatedness and Place Attachment
Cai, K., Cheng, Y.-Q., Fountain, J., Guo, L., Fu, B., & Ni, H.-Y. (2026) · Agriculture · doi:10.3390/agriculture16060639 · Cited by 1
“…nature-based tourism experiences tied to psychological recuperation and stress relief [54] or those triggering intense positive emotions like awe [55] can serve as crucial conditions for enhancing NR. Rural tourism destinations, with their natural landscapes and ecological resources, may…”
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Iretskaia, T. A., McCole, D., & Perry, E. E. (2026) · Journal of Hospitality and Tourism Management · doi:10.1016/j.jhtm.2026.101406
Slow or Fast? The Video Motion Design in Destination Marketing
Huang, H.-L., Li, S.-S., Jiang, Y.-T., Peng, Y.-Y., & Wang, L.-Q. (2026) · Journal of Hospitality & Tourism Research · doi:10.1177/10963480251415553 · Cited by 1
“Specifically, nature-based destinations are generally perceived as places for relaxation and stress relief (Luo & Deng, 2008) or for awe-inspiring experiences amid natural landscapes (Pearce et al., 2017).”
Awe experiences on Kumano Kodo with a kataribe
Ito, E., Kono, S., Tanisho, K., & Kawanishi, T. (2025) · Journal of Outdoor Recreation and Tourism · doi:10.1016/j.jort.2025.100966 · Cited by 2
Messaging effects and psychological drivers for conservation behaviors at Mt. Fuji, Japan
Mitsui, S., Uno, T., & Horiuchi, M. (2024) · Socio-Ecological Practice Research · doi:10.1007/s42532-024-00202-z · Cited by 1
“Previous studies have indicated that awe can occur during outdoor adventure, nature-based tourism, and religious tourism, such as visits to sacred mountains (Coghlan et al. 2012, p. 1711; Lu et al. 2017, p.12 of 15; Pearce et al. 2017, p. 364).”
Does understanding of pilgrimage routes elicit idealised emotional experiences through virtual reality walking?
Ito, E., Kono, S., Tanisho, K., & Kawanishi, T. (2024) · Rural Society · doi:10.1080/10371656.2024.2439156 · Cited by 1
“Pearce et al. (2017) also employed a qualitative research approach to better understand awe experiences in nature-based tourism destinations.”
Natural awe but not other types promotes altruistic behavior by increasing sense of the small self
Luo, L., Yan, X., & Yuan, J. (2023) · Stress and Brain · doi:10.26599/sab.2022.9060036 · Cited by 1
Awe of Intangible Cultural Heritage: The Perspective of ICH Tourists:
Su, X.-W., Li, X., Wang, Y.-C., Zheng, Z.-M., & Huang, Y.-S. (2020) · doi:10.25384/sage.c.5066742.v1 · Cited by 1
Iceland as a therapeutic landscape: white wilderness spaces for well-being
Brooke, K., & Williams, A. (2020) · GeoJournal · doi:10.1007/s10708-019-10128-9 · Cited by 46
When life falls apart, we seek the sublime: how negative events shape the preferences for awe-inducing attractions
Li, S.-C., & Xu, H.-R. (2026) · Asia Pacific Journal of Tourism Research · doi:10.1080/10941665.2026.2728713
The Influence Mechanism of Tourists’ Recreational Involvement on Pro-Environmental Behavior in National Parks: An Embodiment Perspective
Wu, W.-W., Yang, X.-Q., & Xie, D.-M. (2026) · Leisure Sciences · doi:10.1080/01490400.2026.2725149
Assessing campsites: an application of GIS, fuzzy-AHP and network analysis
Sedefoğlu, B., Genç, L., Kozak, M., & Öz, N. A. (2026) · Tourism Recreation Research · doi:10.1080/02508281.2026.2660276

Authors: Pearce, J., Strickland-Munro, J., & Moore, S. A.
Affiliations: Edith Cowan University (AU)
Murdoch University (AU)
Corresponding author: Pearce, Joanna
ORCID: Pearce, Joanna
Moore, Susan A.
Venue: Journal of Sustainable Tourism
Publisher: Informa UK Limited
Published: 2016-08-02
Volume: 25
Issue: 3
Pages: 362-378
ISSN: 0966-9582 (ISSN-L)
1747-7646
DOI: 10.1080/09669582.2016.1213270
OpenAlex: W2475923659
Cited by: 119
References: 48
Citations by year: 2026: 16 · 2025: 17 · 2024: 25 · 2023: 16 · 2022: 13 · 2021: 11 · 2020: 6 · 2019: 6 · 2018: 5 · 2017: 4
FWCI: 14.26
Type: journal article
Language: en
Open access: green
ro.ecu.edu.au
Locations: Journal of Sustainable Tourism (publishedVersion)
Murdoch University Research Portal (submittedVersion)
Australasian Journal of Paramedicine (submittedVersion)
Funders: Kimberley Marine Research Program, administered by the Western Australian Marine Sciences Institution
Topics: Social Sciences › Business, Management and Accounting › Tourism, Leisure and Hospitality Management › Diverse Aspects of Tourism Research
Social Sciences › Business, Management and Accounting › Tourism, Leisure and Hospitality Management › Recreation, Leisure, Wilderness Management
Physical Sciences › Earth and Planetary Sciences › Geology › Geotourism and Geoheritage Conservation
Keywords: awe, nature-based tourism, tourist experience, marine fauna, landscape aesthetics, geological landscapes, perspective taking, human-environment connection, Kimberley region

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