Information Transparency in Electronic Marketplaces: Why Data Transparency May Hinder the Adoption of B2B Exchanges
Abstract
The online B2B environment makes a vast amount of data about prices and costs available on the Internet, which tends to make information more transparent in electronic marketplaces. In this study, we focus on the informational effects of Internetbased B2B exchanges, and explore the incentives for buyers and suppliers to join a B2B exchange. We found that information disclosure rules crucially affect the firms' incentives. Data transparency benefits some firms but hurts others. We also found that low-cost suppliers and high-value buyers would be early adopters of the B2B exchange. In addition, B2B exchange owners should keep an appropriate balance between information transparency and data confidentiality so as to minimize the competitive risks while safeguarding the collaborative benefits of information transparency.
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The framework is grounded in organizational research advocating that stimulating and maintaining trust between stakeholders and organizations requires transparency, the degree of visibility and accessibility of information.
“Our framework is grounded in organizational research advocating that stimulating and maintaining trust between stakeholders and organizations requires transparency-the degree of visibility and accessibility of information (Zhu, 2002).”
From The Consequences of Participating in the Sharing Economy: A Transparency-Based Sharing Framework (2021) · cites this paper as Zhu, 2002
Cites
The emerging role of electronic marketplaces on the Internet
Bakos, Y. (1998) · Communications of the ACM · doi:10.1145/280324.280330 · Cited by 1,386 · see citing works
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Perceived information transparency in B2C e-commerce: an empirical investigation.
Zhou, L., Wang, W., Xu, J. (., Liu, T., & Gu, J. (2018) · Information & Management · doi:10.1016/j.im.2018.04.005 · Cited by 233 · see citing works
The Consequences of Participating in the Sharing Economy: A Transparency-Based Sharing Framework
C. Köbis, N., Soraperra, I., & Shalvi, S. (2021) · Journal of Management · doi:10.1177/0149206320967740 · Cited by 129 · see citing works
- Authors
- Zhu, K.
- Corresponding author
- Zhu, Kevin
- ORCID
- Zhu, Kevin
- Venue
- Electronic Markets
- Publisher
- Informa UK Limited
- Published
- 2002-03-01
- Volume
- 12
- Issue
- 2
- Pages
- 92-99
- ISSN
- 1019-6781 (ISSN-L)
- 1422-8890
- OpenAlex
- W2088560181
- Cited by
- 132
- References
- 1
- Citations by year
- 2026: 6 · 2025: 6 · 2024: 3 · 2023: 6 · 2022: 4 · 2021: 10 · 2020: 6 · 2019: 4 · 2018: 1 · 2017: 3 · 2016: 5 · 2015: 6 · 2014: 6 · 2013: 1 · 2012: 4
- FWCI
- 17.63
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Electronic Markets (publishedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Strategy and Management › Digital Platforms and Economics
- Social Sciences › Decision Sciences › Management Science and Operations Research › Auction Theory and Applications
- Social Sciences › Business, Management and Accounting › Business and International Management › E-commerce and Technology Innovations
- Keywords
- information transparency, electronic markets, data transparency, adoption incentives, early adopters, data confidentiality, competing risks, buyer-supplier relationships
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