Cited by 132Digital Platforms and EconomicsAuction Theory and ApplicationsE-commerce and Technology Innovations

Information Transparency in Electronic Marketplaces: Why Data Transparency May Hinder the Adoption of B2B Exchanges

Zhu, Kevin·2002·Electronic Markets

Abstract

The online B2B environment makes a vast amount of data about prices and costs available on the Internet, which tends to make information more transparent in electronic marketplaces. In this study, we focus on the informational effects of Internetbased B2B exchanges, and explore the incentives for buyers and suppliers to join a B2B exchange. We found that information disclosure rules crucially affect the firms' incentives. Data transparency benefits some firms but hurts others. We also found that low-cost suppliers and high-value buyers would be early adopters of the B2B exchange. In addition, B2B exchange owners should keep an appropriate balance between information transparency and data confidentiality so as to minimize the competitive risks while safeguarding the collaborative benefits of information transparency.

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Crossref · 10.1080/10196780252844535

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  • The framework is grounded in organizational research advocating that stimulating and maintaining trust between stakeholders and organizations requires transparency, the degree of visibility and accessibility of information.

    “Our framework is grounded in organizational research advocating that stimulating and maintaining trust between stakeholders and organizations requires transparency-the degree of visibility and accessibility of information (Zhu, 2002).”

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Authors
Zhu, K.
Corresponding author
Zhu, Kevin
Venue
Electronic Markets
Published
2002-03-01
Volume
12
Issue
2
Pages
92-99
ISSN
  • 1019-6781 (ISSN-L)
  • 1422-8890
OpenAlex
W2088560181
Cited by
132
References
1
Citations by year
2026: 6 · 2025: 6 · 2024: 3 · 2023: 6 · 2022: 4 · 2021: 10 · 2020: 6 · 2019: 4 · 2018: 1 · 2017: 3 · 2016: 5 · 2015: 6 · 2014: 6 · 2013: 1 · 2012: 4
FWCI
17.63
Type
journal article
Language
en
Open access
closed
Locations
Electronic Markets (publishedVersion)
Topics
  • Social Sciences › Business, Management and Accounting › Strategy and Management › Digital Platforms and Economics
  • Social Sciences › Decision Sciences › Management Science and Operations Research › Auction Theory and Applications
  • Social Sciences › Business, Management and Accounting › Business and International Management › E-commerce and Technology Innovations
Keywords
information transparency, electronic markets, data transparency, adoption incentives, early adopters, data confidentiality, competing risks, buyer-supplier relationships

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