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Cited by 93Diverse Aspects of Tourism ResearchTravel Writing and LiteratureCultural Studies and Colonialism

The DOI matches its Crossref record; 1 of the 1 references it cites were found in a registry or an index.

Paradisal discourse: A critical analysis of marketing and consuming Hawaii

Costa, Janeen Arnold·1998·Consumption Markets & Culture
DOI 10.1080/10253866.1998.9670305
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Abstract

The marketing of certain tourist destinations can be analyzed as discourse that conveys meaning to the consumer and to the consumed. This discourse, which I refer to hereafter as paradisal discourse, is a combination of Orientalism, travel writing, discourse of the Primitive, and diverse forms of Otherness. This paper begins with an exploration of discourse as a tool of knowledge and of power, illustrated through a detailed assessment of Said's Orientalism and other relevant works and concepts. The discourses of “Orientalism,” “primitivism” and travel writing are likened to the paradisal discourse found in the marketing of certain types of tourist destinations. The second section of the paper presents an historical and cultural analysis of the concept of paradise in Western society, summarizing the elements which, over time, have come to form this distinctive discourse. The third section of the paper assesses the way in which this discourse forms the framework by which a specific tropical paradise, Hawaii, is marketed and consumed today.

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Metadata

Authors
Costa, J. A.
Affiliations
University of Utah (US)
Corresponding author
Costa, Janeen Arnold
Venue
Consumption Markets & Culture
Publisher
Informa UK Limited
Published
1998-01
Volume
1
Issue
4
Pages
303-346
ISSN
  • 1025-3866 (ISSN-L)
  • 1477-223X
DOI
10.1080/10253866.1998.9670305
OpenAlex
W2033015320
Cited by
93
References
1
Citations by year
2025: 1 · 2024: 8 · 2023: 6 · 2022: 13 · 2021: 4 · 2020: 4 · 2019: 5 · 2018: 4 · 2017: 2 · 2016: 4 · 2015: 4 · 2014: 1 · 2013: 2 · 2012: 5
FWCI
4.37
Type
journal article
Language
en
Open access
closed
Locations
Consumption Markets & Culture (publishedVersion)
Topics
  • Social Sciences › Business, Management and Accounting › Tourism, Leisure and Hospitality Management › Diverse Aspects of Tourism Research
  • Social Sciences › Arts and Humanities › History › Travel Writing and Literature
  • Social Sciences › Cultural Studies › Cultural Studies and Colonialism
Keywords
tourism marketing, Hawaii, Orientalism, Edward Said, travel writing, primitivism, otherness, paradise, tropical tourism, consumerism, power and discourse

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CoChat. (2026). Citation check: Paradisal discourse: A critical analysis of marketing and consuming Hawaii. https://app.cochat.ai/papers/10.1080/10253866.1998.9670305
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Costa, J. A. (1998). Paradisal discourse: A critical analysis of marketing and consuming Hawaii. Consumption Markets & Culture. https://doi.org/10.1080/10253866.1998.9670305