Cited by 966Technology Adoption and User BehaviourAI in Service InteractionsHuman-Automation Interaction and Safety

The DOI matches its Crossref record; 63 of the 63 references it cites were found in a registry or an index; none of the 33 sources its claims cite is checked for support yet.

Trust in AI and Its Role in the Acceptance of AI Technologies

Open access
Choung, Hyesun, David, Prabu, Ross, Arun·2023·International Journal of Human–Computer Interaction

Abstract

As AI-enhanced technologies become common in a variety of domains, there is an increasing need to define and examine the trust that users have in such technologies. Given the progress in the development of AI, a correspondingly sophisticated understanding of trust in the technology is required. This paper addresses this need by explaining the role of trust in the intention to use AI technologies. Study 1 examined the role of trust in the use of AI voice assistants based on survey responses from college students. A path analysis confirmed that trust had a significant effect the on intention to use AI, which operated through perceived usefulness and participants’ attitude toward voice assistants. In Study 2, using data from a representative sample of the U.S. population, different dimensions of trust were examined using exploratory factor analysis, which yielded two dimensions: human-like trust and functionality trust. The results of the path analyses from Study 1 were replicated in Study 2, confirming the indirect effect of trust and the effects of perceived usefulness, ease of use, and attitude on intention to use. Further, both dimensions of trust shared a similar pattern of effects within the model, with functionality-related trust exhibiting a greater total impact on usage intention than human-like trust. Overall, the role of trust in the acceptance of AI technologies was significant across both studies. This research contributes to the advancement and application of the TAM in AI-related applications and offers a multidimensional measure of trust that can be utilized in the future study of trustworthy AI.

Overview

AI snapshot

Written from the paper’s full text.

TL;DR

Two studies extend the technology acceptance model (TAM) by adding trust in AI, finding that trust indirectly affects intention to use AI through perceived usefulness and attitude. Study 2 identifies two trust dimensions—human-like trust and functionality trust—with functionality trust showing a greater total impact on usage intention than human-like trust.

Key findings

  • In Study 1 (N = 312 college students), the path model explained 52% of variance in usage intention (R² = .52); attitude was the strongest direct predictor of behavioral intention (β = .62, p < .001), and trust had a significant indirect effect through perceived usefulness and attitude. Total effects on usage intention were perceived ease of use β = .63, perceived usefulness β = .46, and trust β = .32 (all p < .001).
  • In Study 2 (N = 640 representative U.S. adults), exploratory factor analysis yielded two trust dimensions: human-like trust in AI (six items) and functionality trust in AI (five items). The TAM results replicated: attitude predicted intention (β = .65, p < .001), perceived ease of use had total effects of β = .71 in both models, and perceived usefulness had total effects of β = .57 and β = .56 (all p < .001).
  • Both trust dimensions had significant indirect effects on intention to use smart technologies, but functionality-related trust had a greater total impact on usage intention (β = .42, p < .001) than human-like trust (β = .36, p < .001).

Methods

  • Study 1: online survey conducted October–December 2020 with 312 undergraduate students from a large Midwest university (56% female; ages 18–29, median 21; 96% had used at least one AI voice assistant). Path analysis was conducted in R using lavaan with maximum likelihood estimation and bootstrapped 95% confidence intervals (k = 1,000).
  • Study 2: online survey conducted April 2021 using a national Qualtrics panel with quota sampling for gender, age, and race based on U.S. Census data; 640 respondents participated (50.1% female, mean age = 46.43, SD = 17.83; 65.9% White, 12% Black or African American, 12% Hispanic, 5.9% Asian, 4.4% other). Trust items were factor analyzed, yielding two dimensions, and two separate path models tested human-like trust and functionality trust using the same analytic approach as Study 1.
  • Measures: perceived ease of use, perceived usefulness, attitude, and behavioral intention were adapted from TAM scales; Study 1 trust in AI voice assistants used four created items; Study 2 trust items were constructed around benevolence/helpfulness, integrity/reliability, and competence/functionality.

Limitations

  • Stated in the paper: the studies focused on consumer AI products (voice assistants and smart technologies) associated with lower risk, so findings may not generalize to high-stakes AI such as self-driving cars or healthcare AI; trust is dynamic and may differ across stages such as initial versus ongoing trust; the path models are correlational and cannot guarantee causal effects; and online panel respondents may not be truly representative because they have computer and internet access, skewing toward higher technology acceptance.
  • Evident from the text: Study 1 used a convenience sample of college students, limiting generalizability; both studies relied on cross-sectional self-report survey data, so causal direction among trust, perceived usefulness, attitude, and intention cannot be established from these data alone.

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Integrity signals

Registry

Crossref · 10.1080/10447318.2022.2050543

Cites

63 of 63 references verified0 citation errors · 0 not checkable

Statistics

Verification

Claims the paper makes

94 Own result · 27 Not checked yet · 18 Own interpretation · 15 Own method · 7 No basis given

Verify all 33 references — free account

Show all 90 claims

  • It may state two separate claims as one. 38
  • Probably not a substantial claim. 39
  • The quote only partly states this claim. 3
71 of 71
  • The paper relies on this without support.

    Perception of fairness and justice is associated with human trust in AI.

    “Moreover, the perception of fairness and justice will be associated with human trust in AI.”
  • The paper relies on this without support.

    Trust is relevant throughout the lifecycle of a technology.

    “Indeed, trust is relevant throughout the lifecycle of a technology.”
  • The paper relies on this without support.

    Users who participate in an experience with technology build ideas about whether it is useful and easy to use based on their experience of use.

    “Users who participate in an experience with technology build ideas about whether it is useful and easy to use based on their experience of use.”
  • The paper relies on this without support.

    Trust is a dynamic concept that varies depending on the stage of technology.

    “Second, trust is a dynamic concept that varies depending on the stage of technology.”
  • The paper relies on this without support.

    Participants in an online survey are likely to have greater access to and experience with various forms of information technology.

    “Participants in an online survey are likely to have greater access to and experience with various forms of information technology.”
5 of 5

Claims other papers make about this one

Each is checked against this paper’s own text: does it say what the citing paper says it does?

Statistics recomputed

Every reported test result, recomputed from its test statistic and degrees of freedom. A result shows as not adding up only once an independent check has confirmed it.

  • Not confirmedχ²(1) = 0.32reported p = .58 · recomputed p = .572

    “χ 2 (1) = .32, p = .58”

  • Consistentχ²(1) = 4.92reported p = .03 · recomputed p = .027

    “χ 2 (1) = 4.92, p = .03”

  • Consistentχ²(1) = 4.85reported p = .03 · recomputed p = .028

    “χ 2 (1) = 4.85, p = .03”

3 of 3

Self-check

Percentages, sums and reported differences re-computed from the paper’s own numbers.

Each contradiction between two passages listed here was confirmed by an independent check.

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Citations

Cites

Show all 62 references

Research works printed but not linked: 3

  1. AI HLEG (2019). Ethics guidelines for trustworthy AI. European Commission. https://data.europa.eu/doi/10.2759/346720 · DOI
  2. Shin D, 2021, New Media & Society, 1
  3. Wu J., 2007, Journal of Electronic Commerce Research, 8, 128

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Metadata

Authors
Choung, H., David, P., & Ross, A.
Affiliations
Michigan State University (US)
Corresponding author
Choung, Hyesun
Venue
International Journal of Human–Computer Interaction
Published
2022-04-20
Volume
39
Issue
9
Pages
1727-1739
ISSN
  • 1044-7318 (ISSN-L)
  • 1532-7590
OpenAlex
W4221014470
Cited by
963
References
62
Citations by year
2026: 402 · 2025: 360 · 2024: 142 · 2023: 54 · 2022: 5
FWCI
117.34
Type
journal article
Language
en
Open access
Locations
  • International Journal of Human-Computer Interaction (publishedVersion)
  • arXiv (Cornell University) (submittedVersion)
  • arXiv (Cornell University)
Topics
  • Social Sciences › Decision Sciences › Information Systems and Management › Technology Adoption and User Behaviour
  • Social Sciences › Business, Management and Accounting › Marketing › AI in Service Interactions
  • Social Sciences › Human Factors and Ergonomics › Human-Automation Interaction and Safety
Keywords
trust in AI, technology acceptance, intention to use, voice assistants, perceived usefulness, perceived ease of use, attitudes toward technology, trustworthy AI, technology acceptance model

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