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A Study on Factors Influencing Designers’ Behavioral Intention in Using AI-Generated Content for Assisted Design: Perceived Anxiety, Perceived Risk, and UTAUT
Open accessAbstract
This study aims to comprehensively understand the intention to use Artificial Intelligence Generated Assistance in Design Tools (AIGC) among design students and practitioners, along with its influencing factors.Utilizing Smart-PLS software and Partial Least Squares Structural Equation Modeling (PLS-SEM) technique, we constructed a comprehensive research model.Based on 404 valid questionnaire responses, we systematically analyzed the underlying mechanisms of designers' attitudes towards AIGC tools.The sample encompasses diverse schools and levels of professional experience, ensuring the wide applicability of research outcomes.In the data analysis process, professional statistical analysis methods, including path analysis and standardized path coefficients, were employed to ensure a profound exploration of research questions.The results indicate that performance expectancy, effort expectancy, social influence, and facilitating conditions significantly positively influence the willingness to use AIGC tools, while perceived anxiety and perceived risk exert negative impacts.This study, by integrating traditional and novel factors, provides crucial theoretical and practical guidance for the actual application of AIGC technology in the design field, offering profound insights for the future development and education of design technology.
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Metadata
- Authors
- Li, W.
- Affiliations
- Loughborough University (GB)
- Corresponding author
- Li, Weiyi
- Venue
- International Journal of Human–Computer Interaction
- Publisher
- Informa UK Limited
- Published
- 2024-03-06
- Volume
- 41
- Issue
- 2
- Pages
- 1064-1077
- ISSN
- 1044-7318 (ISSN-L)
- 1532-7590
- OpenAlex
- W4392757147
- Cited by
- 167
- References
- 76
- Citations by year
- 2026: 73 · 2025: 74 · 2024: 20
- FWCI
- 62.32
- Type
- journal article
- Language
- en
- Open access
- hybrid
- doi.org
- Licence
- Locations
- International Journal of Human-Computer Interaction (publishedVersion, cc-by-nc-nd)
- Topics
- Social Sciences › Decision Sciences › Information Systems and Management › Technology Adoption and User Behaviour
- Physical Sciences › Computer Science › Computer Graphics and Computer-Aided Design › Digital Media and Visual Art
- Physical Sciences › Computer Science › Human-Computer Interaction › Innovative Human-Technology Interaction
- Keywords
- AI-generated content, perceived anxiety, risk perception, UTAUT, design students, design professionals, performance expectancy, effort expectancy, social influence, facilitating conditions, design education
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
What counts as a claim ›How we measure confidence ›How we check this ›
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