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Cited by 332

The DOI matches its Crossref record; 100 of the 100 references it cites were found in a registry or an index.

The Importance of Quality, Satisfaction, Trust, and Image in Relation to Rural Tourist Loyalty

Loureiro, Sandra María Correia, González, Francisco Javier Miranda·2008·Journal of Travel & Tourism Marketing
DOI 10.1080/10548400802402321
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Abstract

In the past decade, tourism firms have become aware of the great benefits of maintaining a solid base of loyal customers. Because rural tourism is a relatively new phenomenon in some countries, the main antecedent of tourism loyalty remains infrequently studied in rural lodgings. In this work, a structural equations model is explored, with PLS technique, giving relevance to the interrelationships among image, quality, satisfaction, and trust and among these variables and the tourists' behavior variables. Instruments are identified and exploratory research was undertaken among rural tourists of the main rural lodgings in two border regions of Spain and Portugal. The results confirm image as a direct antecedent of perceived quality, satisfaction, trust, and loyalty for rural tourism, too. The analysis also confirmed that quality has a positive influence on satisfaction and loyalty, and trust has a positive influence on loyalty. Image is shown as a key factor to rural lodging managers. This study may help rural tourism managers to develop and implement effective relationship marketing strategies.

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Metadata

Authors
Loureiro, S. M. C., & González, F. J. M.
Venue
Journal of Travel & Tourism Marketing
Publisher
Informa UK Limited
Published
2008-10
Volume
25
Issue
2
Pages
117-136
ISSN
  • 1054-8408 (ISSN-L)
  • 1540-7306
DOI
10.1080/10548400802402321
OpenAlex
W2043788560
Cited by
332
References
100
FWCI
9.11
Type
journal article
Language
en
Open access
closed

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CoChat. (2026). Citation check: The Importance of Quality, Satisfaction, Trust, and Image in Relation to Rural Tourist Loyalty. https://app.cochat.ai/papers/10.1080/10548400802402321
The paper
Loureiro, S. M. C., & González, F. J. M. (2008). The Importance of Quality, Satisfaction, Trust, and Image in Relation to Rural Tourist Loyalty. Journal of Travel & Tourism Marketing. https://doi.org/10.1080/10548400802402321

Data sources

Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.