The DOI matches its Crossref record; 77 of the 77 references it cites were found in a registry or an index.
Customer experience and engagement in tourism destinations: the experiential marketing perspective
Abstract
Tourism destinations are increasingly offering experiential services to promote the development of their competitive advantage. This research investigates the effects of customers’ tourism engagement with experiential marketing activities and develops and tests a framework in this area. Findings suggest that customer engagement’s dimensions exert differing effects on customer experience and identification, which subsequently affect behavioral intention toward destinations. Findings also suggest the indirect effects of customer engagement dimensions on behavioural intentions via experience and identification. Further, findings propose the significant difference between first-time and repeat-visitors in terms of the underlying constructs. Theoretical and practical implications of results are discussed.
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Citations
Cites
1 retracted
Understanding memorable tourism experiences as the determinants of tourists' behaviour
Sharma, P., & Nayak, J. K. (2019) · International Journal of Tourism Research · doi:10.1002/jtr.2278 · Cited by 170
RetractedEvaluating structural equation models with unobservable variables and measurement error
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Podsakoff, P. M., MacKenzie, S. B., Lee, J.-Y., & Podsakoff, N. P. (2003) · Journal of Applied Psychology · doi:10.1037/0021-9010.88.5.879 · Cited by 82,194
Structural equation modeling in practice: A review and recommended two-step approach
Anderson, J. C., & Gerbing, D. W. (1988) · Psychological Bulletin · doi:10.1037/0033-2909.103.3.411 · Cited by 41,941
Significance tests and goodness of fit in the analysis of covariance structures.
Bentler, P. M., & Bonett, D. G. (1980) · Psychological Bulletin · doi:10.1037//0033-2909.88.3.588 · Cited by 19,023
Multivariate data analysis : a global perspective
Hair, J. F. (2010) · Cited by 12,255
The Behavioral Consequences of Service Quality
Zeithaml, V. A., Berry, L. L., & Parasuraman, A. (1996) · Journal of Marketing · doi:10.2307/1251929 · Cited by 12,003
Satisfaction: a behavioral perspective on the consumer
(2010) · Choice Reviews Online · doi:10.5860/choice.47-6963 · Cited by 6,042
Understanding customer experience throughout the customer journey
Lemon, K. N., & Verhoef, P. C. (2016) · Journal of Marketing · doi:10.1509/jm.15.0420 · Cited by 5,765
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Cited by
Rather, R. A. (2021) · Journal of Destination Marketing & Management · doi:10.1016/j.jdmm.2021.100564 · Cited by 303
Self-citationRather, R. A., Hollebeek, L. D., & Rasoolimanesh, S. M. (2022) · Journal of Travel Research · doi:10.1177/0047287521997572 · Cited by 289
Self-citationRather, R. A. (2021) · Current Issues in Tourism · doi:10.1080/13683500.2021.1884666 · Cited by 268
Self-citation
Metadata
- Authors
- Rather, R. A.
- Venue
- Journal of Travel & Tourism Marketing
- Publisher
- Informa UK Limited
- Published
- 2019-12-17
- Volume
- 37
- Issue
- 1
- Pages
- 15-32
- ISSN
- 1054-8408 (ISSN-L)
- 1540-7306
- OpenAlex
- W2996635581
- Cited by
- 375
- References
- 77
- FWCI
- 64.12
- Type
- journal article
- Language
- en
- Open access
- closed
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
