The DOI matches its Crossref record; 35 of the 35 references it cites were found in a registry or an index.
Monitoring the impacts of tourism-based social media, risk perception and fear on tourist’s attitude and revisiting behaviour in the wake of COVID-19 pandemic
Abstract
This research aims to explore the impact of perceived risk, fear and social media on tourist’s attitude, engagement, and revisit intention in COVID-19 pandemic situation. The results of PLS-SEM indicate that fear of COVID-19 and perceived risk has a significant negative impact on attitude towards travelling. Similarly, findings show that perceived risk has a significant negative effect, and social media has a significant positive effect on customer brand engagement during COVID-19 outbreak. Results also reveal that customer engagement and attitude have positive effects on both brand co-creation and revisit intention. The insights acquired from this research offers a mechanism behind fear/perceived risk and social media-based brand engagement, attitude, co-creation and revisit intention in pandemic situation and implications for tourism-reliant destinations to build recovery-strategies/tactics in coping with the impact of pandemics to re-store tourism.
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Citations
Cites
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A Protection Motivation Theory of Fear Appeals and Attitude Change1
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Ahorsu, D. K., Lin, C.-Y., Imani, V., Saffari, M., Griffiths, M. D., & Pakpour, A. H. (2022) · International Journal of Mental Health and Addiction · doi:10.1007/s11469-020-00270-8 · Cited by 4,332 · cited 2×
“Fear of COVID-19 scale was measured from (Ahorsu et al., 2020), perceived risk scale from (Karl, 2018), attitude scale from (Bae & Chang, 2020), social media scale from (Ebrahimi et al.”
Method
Research works printed but not linked: 5
- Cohen J., 1988, Statistical power for the behavioural sciences
- Falk R. F., 1992, A primer for soft modeling
- Huynh T. L., 2020, Economics Bulletin, 40, 758
- 10.4324/9780429203916-24 · doi:10.4324/9780429203916-24
- Rather R. A., 2020, Journal of Retailing & Consumer Services, 60
Cited by
Han, S., Yoon, A., Kim, M. J., & Yoon, J.-H. (2022) · Journal of Hospitality and Tourism Management · doi:10.1016/j.jhtm.2022.02.024 · Cited by 97
“…revealed that risk perceptions are key attributes that directly or indirectly influence the decision-making process, such as holiday intentions (Pappas, 2021), decisions to visit countries or cities (Neuburger & Egger, 2021; Rather, 2021), and accommodation purchases (Pappas & Glyptou, 2021).”
Hanafiah, M. H., Md Zain, N. A., Azinuddin, M., & Mior Shariffuddin, N. S. (2026) · Journal of Tourism Futures · doi:10.1108/jtf-10-2021-0235 · Cited by 50
Metadata
- Authors
- Rather, R. A.
- Venue
- Current Issues in Tourism
- Publisher
- Informa UK Limited
- Published
- 2021-02-10
- Volume
- 24
- Issue
- 23
- Pages
- 3275-3283
- ISSN
- 1368-3500 (ISSN-L)
- 1747-7603
- OpenAlex
- W3128268831
- Cited by
- 268
- References
- 35
- FWCI
- 81.94
- Type
- journal article
- Language
- en
- Open access
- closed
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- Rather, R. A. (2021). Monitoring the impacts of tourism-based social media, risk perception and fear on tourist’s attitude and revisiting behaviour in the wake of COVID-19 pandemic. Current Issues in Tourism. https://doi.org/10.1080/13683500.2021.1884666
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
