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Cited by 566

The DOI matches its Crossref record; 47 of the 47 references it cites were found in a registry or an index.

Election Campaigning on Social Media: Politicians, Audiences, and the Mediation of Political Communication on Facebook and Twitter

Open access
Stier, Sebastian, Bleier, Arnim, Lietz, Haiko, Strohmaier, Markus·2018·Political Communication

Abstract

Although considerable research has concentrated on online campaigning, it is still unclear how politicians use different social media platforms in political communication.Focusing on the German federal election campaign 2013, this article investigates whether election candidates address the topics most important to the mass audience and to which extent their communication is shaped by the characteristics of Facebook and Twitter.Based on open-ended responses from a representative survey conducted during the election campaign, we train a human-interpretable Bayesian language model to identify political topics.Applying the model to social media messages of candidates and their direct audiences, we find that both prioritize different topics than the mass audience.The analysis also shows that politicians use Facebook and Twitter for different purposes.We relate the various findings to the mediation of political communication on social media induced by the particular characteristics of audiences and sociotechnical environments.

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Metadata

Authors
Stier, S., Bleier, A., Lietz, H., & Strohmaier, M.
Venue
Political Communication
Published
2018-01-02
Volume
35
Issue
1
Pages
50-74
ISSN
  • 1058-4609 (ISSN-L)
  • 1091-7675
OpenAlex
W2785285571
Cited by
566
References
47
FWCI
88.77
Type
journal article
Language
en
Open access
bronze

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CoChat. (2026). Citation check: Election Campaigning on Social Media: Politicians, Audiences, and the Mediation of Political Communication on Facebook and Twitter. https://app.cochat.ai/papers/10.1080/10584609.2017.1334728
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Stier, S., Bleier, A., Lietz, H., & Strohmaier, M. (2018). Election Campaigning on Social Media: Politicians, Audiences, and the Mediation of Political Communication on Facebook and Twitter. Political Communication. https://doi.org/10.1080/10584609.2017.1334728

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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

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