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Cited by 689

The DOI matches its Crossref record; 45 of the 45 references it cites were found in a registry or an index.

The Digital Architectures of Social Media: Comparing Political Campaigning on Facebook, Twitter, Instagram, and Snapchat in the 2016 U.S. Election

Open access
Bossetta, Michael·2018·Journalism & Mass Communication Quarterly

Abstract

The present study argues that political communication on social media is mediated by a platform’s digital architecture—the technical protocols that enable, constrain, and shape user behavior in a virtual space. A framework for understanding digital architectures is introduced, and four platforms (Facebook, Twitter, Instagram, and Snapchat) are compared along the typology. Using the 2016 U.S. election as a case, interviews with three Republican digital strategists are combined with social media data to qualify the study’s theoretical claim that a platform’s network structure, functionality, algorithmic filtering, and datafication model affect political campaign strategy on social media.

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Cites

Show all 45 references

Research works printed but not linked: 11

  1. Aldrich J. H., 2012, Before the convention: Strategies and choices in presidential nomination campaigns
  2. Barnard L., 2013, International Journal of Communication, 7, 2046
  3. boyd d., 2011, A networked self: Identity, community, and culture network sites, 39
  4. 10.1080/09644008.2015.1116522 · doi:10.1080/09644008.2015.1116522
  5. 10.18574/nyu/9781479886357.003.0001 · doi:10.18574/nyu/9781479886357.003.0001
  6. Lessig L., 1999, Code and other laws of cyberspace
  7. 10.1177/1461444816669160 · DOI
  8. Mayer-Schönberger V., 2013, Big data: A revolution that will transform how we live, work, and think
  9. 10.20380/GI2000.24 · doi:10.20380/gi2000.24 · Paper page
  10. Papacharissi Z., 2011, The long history of new media: Technology, historiography, and contextualizing newness, 89
  11. 10.1037/0096-1523.10.5.683 · DOI · Paper page

Cited by

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Metadata

Authors
Bossetta, M.
Venue
Journalism & Mass Communication Quarterly
Published
2018-03-28
Volume
95
Issue
2
Pages
471-496
ISSN
  • 1077-6990 (ISSN-L)
  • 2161-430X
OpenAlex
W2794863590
Cited by
689
References
45
FWCI
113.59
Type
journal article
Language
en
Open access
hybrid
Licence
journals.sagepub.com/page/policies/text-and-data-mining-license (tdm)

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CoChat. (2026). Citation check: The Digital Architectures of Social Media: Comparing Political Campaigning on Facebook, Twitter, Instagram, and Snapchat in the 2016 U.S. Election. https://app.cochat.ai/papers/10.1177/1077699018763307
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Bossetta, M. (2018). The Digital Architectures of Social Media: Comparing Political Campaigning on Facebook, Twitter, Instagram, and Snapchat in the 2016 U.S. Election. Journalism & Mass Communication Quarterly. https://doi.org/10.1177/1077699018763307

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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.