The DOI matches its Crossref record; 30 of the 30 references it cites were found in a registry or an index.
Strategic Thinking about Employee Communication Behavior (ECB) in Public Relations: Testing the Models of Megaphoning and Scouting Effects in Korea
Abstract
In public relations, employees are regarded as one of the most important strategic constituencies because they interact with external publics on a daily basis. However, employees' communication behavior (ECB) has not been extensively researched in public relations. The purpose of this research was to conceptualize and develop concrete measurements of ECB that can help theoretical development and strategic planning in public relations. In particular, the study identified two unique aspects of ECB—megaphoning and scouting—that refer to employees' voluntary efforts to collect and circulate strategic information externally and internally. In addition, a new concept, microboundary spanning, based on the two aspects of ECB is conceptualized. In this study, symmetrical internal communication and employee-organization relationships were posited as antecedent variables to the proposed ECB variables. A survey research was conducted with 300 employees in different types of organizations in Korea.
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Cited by
Internal communicators’ understanding of the definition and importance of employee advocacy
Thelen, P. D. (2020) · Public Relations Review · doi:10.1016/j.pubrev.2020.101946 · Cited by 95
Internal communication for employee enablement: Strategies in American and Italian companies
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Metadata
- Authors
- Kim, J.-N., & Rhee, Y.
- Venue
- Journal of Public Relations Research
- Publisher
- Informa UK Limited
- Published
- 2011-06-21
- Volume
- 23
- Issue
- 3
- Pages
- 243-268
- ISSN
- 1062-726X (ISSN-L)
- 1532-754X
- OpenAlex
- W2049525547
- Cited by
- 422
- References
- 30
- FWCI
- 22.29
- Type
- journal article
- Language
- en
- Open access
- closed
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- Kim, J.-N., & Rhee, Y. (2011). Strategic Thinking about Employee Communication Behavior (ECB) in Public Relations: Testing the Models of Megaphoning and Scouting Effects in Korea. Journal of Public Relations Research. https://doi.org/10.1080/1062726x.2011.582204
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