The DOI matches its Crossref record; 6 of the 6 references it cites were found in a registry or an index.
The Effect of Brand Attitude and Brand Image on Brand Equity
Abstract
Brand equity has been criticized by some for an alleged lack of managerial relevance. This paper reports a study which operationalizes brand equity and empirically tests a conceptual model adapted from the work of Aaker (1991) and Keller (1993) considering the effect of brand attitude and brand image on brand equity. The results indicate that brand equity can be manipulated at the independent construct level by providing specific brand associations or signals to consumers and that these associations will result in images and attitudes that influence brand equity. The results suggest that focusing on the constructs that create brand equity is more relevant to managers than trying to measure it as an aggregated financial performance outcome.
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Cites
Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
Fornell, C., & Larcker, D. F. (1981) · Journal of Marketing Research · doi:10.2307/3151312 · Cited by 109,314
Evaluating structural equation models with unobservable variables and measurement error
Fornell, C., & Larcker, D. F. (1981) · Journal of Marketing Research · doi:10.1177/002224378101800104 · Cited by 109,190
Hu, L., & Bentler, P. M. (1999) · Structural Equation Modeling A Multidisciplinary Journal · doi:10.1080/10705519909540118 · Cited by 108,788
Structural equation modeling in practice: A review and recommended two-step approach
Anderson, J. C., & Gerbing, D. W. (1988) · Psychological Bulletin · doi:10.1037/0033-2909.103.3.411 · Cited by 41,941
Alternative Ways of Assessing Model Fit
Browne, M. W., & Cudeck, R. (1992) · Sociological Methods & Research · doi:10.1177/0049124192021002005 · Cited by 27,200
On the Evaluation of Structural Equation Models
Bagozzi, R. P., & Yi, Y. (1988) · Journal of the Academy of Marketing Science · doi:10.1007/bf02723327 · Cited by 26,163
Cited by
The effect of social media communication on consumer perceptions of brands
Schivinski, B., & Dabrowski, D. (2016) · Journal of Marketing Communications · doi:10.1080/13527266.2013.871323 · Cited by 940
Effects of restaurant green practices on brand equity formation: do green practices really matter?
Namkung, Y., & Jang, S. (2013) · International Journal of Hospitality Management · doi:10.1016/j.ijhm.2012.06.006 · Cited by 238
Influencer Marketing: Role of Influencer Credibility and Congruence on Brand Attitude and eWOM
Dhun, & Dangi, H. K. (2023) · Journal of Internet Commerce · doi:10.1080/15332861.2022.2125220 · Cited by 108
Metadata
- Authors
- Faircloth, J. B., Capella, L. M., & Alford, B. L.
- Venue
- Journal of Marketing Theory and Practice
- Publisher
- Informa UK Limited
- Published
- 2001-07
- Volume
- 9
- Issue
- 3
- Pages
- 61-75
- ISSN
- 1069-6679 (ISSN-L)
- 1944-7175
- OpenAlex
- W2259978233
- Cited by
- 665
- References
- 6
- FWCI
- 13.90
- Type
- journal article
- Language
- en
- Open access
- closed
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- Faircloth, J. B., Capella, L. M., & Alford, B. L. (2001). The Effect of Brand Attitude and Brand Image on Brand Equity. Journal of Marketing Theory and Practice. https://doi.org/10.1080/10696679.2001.11501897
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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
