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Effects of restaurant green practices on brand equity formation: Do green practices really matter?
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“However, restaurant green practices influence customers' perceived quality and restaurant brand equity (Namkung and Jang, 2013).”
From Understanding the antecedents of consumers' attitudes towards doggy bags in restaurants: Concern about food waste, culture, norms and emotions (2017) · cites this paper as Namkung and Jang, 2013
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Research works printed but not linked: 47
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Cited by
Sorted by citations
Sirieix, L., Lála, J., & Kocmanová, K. (2017) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2016.10.004 · Cited by 175
Metadata
- Authors
- Namkung, Y., & Jang, S.
- Venue
- International Journal of Hospitality Management
- Publisher
- Elsevier BV
- Published
- 2013-06
- Volume
- 33
- Pages
- 85-95
- ISSN
- 0278-4319
- Cited by
- 238
- References
- 0
- Language
- en
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- Namkung, Y., & Jang, S. (2013). Effects of restaurant green practices on brand equity formation: Do green practices really matter? International Journal of Hospitality Management. https://doi.org/10.1016/j.ijhm.2012.06.006