“I Think You Should Explore the Kinky Market”: How Entrepreneurs Develop Value Propositions as Emergent Objects of Activity Networks
Abstract
Successful value propositions can be productively analyzed as emergent cocreated objects: co-created at the intersection of multiple activities with varying interests and cycles, and thus incrementally revised to address cross-activity tensions. These objects are also represented across multiple genres; entrepreneurs must keep these different representations coherent during the co-creation process. Drawing on a nine-month qualitative study of 50 firms enrolled in entrepreneurship training, I illustrate this process of co-creating value propositions and keeping them coherent. I conclude by suggesting necessary theoretical extensions to improve how we study emergent cocreated objects.
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Strand 2 addresses smaller-scope objects-specific projects with a limited, defined set of stakeholders-but views these objects as fractional or multiple rather than multiperspectival.
“In contrast, Strand 2 addresses smaller-scope objects-specific projects with a limited, defined set of stakeholders-but understands these objects as fractional or multiple rather than multiperspectival (cf.[40][47]).”
From Fourth-Generation Activity Theory: An Integrative Literature Review and Implications for Professional Communication (2019) · cites this paper as [47]
Three of the 4GAT sources cited in this review are field studies in professional communication [44][46][47].
“In fact, three of the 4GAT sources cited here are field studies in professional communication [44][46][47].”
From Fourth-Generation Activity Theory: An Integrative Literature Review and Implications for Professional Communication (2019) · cites this paper as [47]
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Cites
Basics of Qualitative Research (3rd ed.): Techniques and Procedures for Developing Grounded Theory
Corbin, J., & Strauss, A. (2008) · SAGE · doi:10.4135/9781452230153 · Cited by 12,136 · see citing works
Acting with technology: Activity theory and interaction design
Kaptelinin, V., & Nardi, B. (2007) · First Monday · doi:10.5210/fm.v12i4.1772 · Cited by 1,647 · cited 9× · see citing works
“Kaptelinin (2005) called the object the “sensemaker,” the linchpin of an AT analysis.”
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Spinuzzi, C., & Guile, D. (2019) · 2019 IEEE International Professional Communication Conference (ProComm) · doi:10.1109/procomm.2019.00012 · Cited by 14 · see citing works
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- Authors
- Spinuzzi, C.
- Affiliations
- The University of Texas at Austin (US)
- Corresponding author
- Spinuzzi, Clay
- ORCID
- Spinuzzi, Clay
- Venue
- Mind, Culture, and Activity
- Publisher
- Informa UK Limited
- Published
- 2017-03-17
- Volume
- 24
- Issue
- 3
- Pages
- 258-272
- ISSN
- 1074-9039 (ISSN-L)
- 1532-7884
- OpenAlex
- W2596768524
- Cited by
- 16
- References
- 2
- Citations by year
- 2026: 3 · 2025: 1 · 2024: 1 · 2023: 5 · 2022: 1 · 2021: 1 · 2020: 1 · 2019: 3
- FWCI
- 1.72
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Mind Culture and Activity (publishedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Management of Technology and Innovation › Entrepreneurship Studies and Influences
- Social Sciences › Business, Management and Accounting › Strategy and Management › Business Strategies and Innovation
- Social Sciences › Business, Management and Accounting › Strategy and Management › Innovation and Knowledge Management
- Keywords
- value proposition, entrepreneurship, activity networks, co-creation, genre representation, coherence, entrepreneurship education, product development
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