Cited by 32Breastfeeding Practices and InfluencesMobile Health and mHealth ApplicationsSocial Media in Health Education

Lactation Advice through Texting Can Help: An Analysis of Intensity of Engagement via Two-Way Text Messaging

Martinez-Brockman, J. L., Harari, N., Pérez-Escamilla, R.·2018·Journal of Health Communication

Abstract

Rates of breastfeeding initiation and duration among women who attend the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) are dramatically lower than nonparticipants. Innovative solutions are needed to improve breastfeeding rates in this population. The Lactation Advice through Texting Can Help (LATCH) study was one such approach, designed to augment and reinforce the WIC breastfeeding peer counseling process. The purpose of the present study was to examine engagement via two-way text messaging in a sample of women attending the WIC breastfeeding peer counseling program and enrolled in LATCH. The objectives were to: (1) describe text message engagement in the context of LATCH; and (2) assess the association between engagement variables and exclusive breastfeeding status. Text messaging data were first coded qualitatively by two independent researchers and engagement variables created. An analysis of engagement was conducted using descriptive statistics for normally distributed data and binary logistic regression. In the multivariable model, intensity of engagement during the first 2 weeks post partum was the single strongest predictor of exclusive breastfeeding status. LATCH is an innovative intervention designed to enhance the capacity of breastfeeding peer counselors and holds much potential for improving exclusive breastfeeding rates in this population.

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Crossref · 10.1080/10810730.2017.1401686

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  • Exclusive breastfeeding and problem-solving skills were strengthened when mHealth communication was used by HCPs in one of the most urban areas of the United States.

    “For example, exclusive breastfeeding and problem-solving skills were strengthened when mHealth communication was used by HCPs in one of the most urban areas of the United States [55].”

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Authors
Martinez-Brockman, J. L., Harari, N., & Pérez-Escamilla, R.
Affiliations
  • School of Medicine, Yale University, New Haven, CT, USA
  • Indian Health Service (US)
  • School of Public Health, Yale University, New Haven, CT, USA
Venue
Journal of Health Communication
Published
2017-12-13
Volume
23
Issue
1
Pages
40-51
ISSN
  • 1081-0730 (ISSN-L)
  • 1087-0415
OpenAlex
W2775523540
Cited by
32
References
29
Citations by year
2026: 1 · 2025: 3 · 2024: 4 · 2023: 3 · 2022: 4 · 2021: 3 · 2020: 4 · 2019: 3 · 2018: 6 · 2013: 1
FWCI
2.80
Type
journal article
Language
en
Open access
closed
Locations
  • Journal of Health Communication (publishedVersion)
  • PubMed (publishedVersion)
Funders
Food and Nutrition Service (WIC NEI-12-TX)
Topics
  • Health Sciences › Medicine › Epidemiology › Breastfeeding Practices and Influences
  • Health Sciences › Health Professions › General Health Professions › Mobile Health and mHealth Applications
  • Social Sciences › Health › Social Media in Health Education
Keywords
breastfeeding, exclusive breastfeeding, WIC program, mobile health, postpartum women, breastfeeding counseling
MeSH terms
Breast Feeding, Counseling, Female, Humans, Infant, Newborn, Lactation, Pregnancy, Text Messaging

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