The DOI matches its Crossref record.
Locating women workers in the platform economy in India – old wine in a new bottle?
Abstract
Using the feminist lens of women economic empowerment and the concepts of resources, agency, and achievements, and the inter-related concepts of power, this article shares the experience of women beauty workers and women cab drivers working on different types of platform models in India. While beauty work is essentially a feminised sector of work in India, ride-hailing is a male-dominated form of work. The analysis is drawn from in-depth interviews with women workers, platform management, and union leaders, among others, to understand struggles and ways of ‘being and doing’ of women workers on platforms. The article presents the different types of platform models – freelance, fixed salary, and hybrid – and the differential impacts of these models on the working conditions of the women in these two sectors. The article then continues to unravel the concept of ‘flexibility and autonomy’, and the precarious nature of work for these different contractual arrangements as well as the implications of algorithmic controls and management on women workers. It eventually highlights that this ‘new’ gig economy contributes to the continuation of the informal nature of work, along with the precarity of the same, which hinders their ability to achieve empowerment.
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In the citing paper
“In addition to workers' log data, platforms further capitalized on workers' privacy, through collection of personal data without the knowledge of the workers (Ghosh et al., 2022).”
From Socio‐technical issues in the platform‐mediated gig economy: A systematic literature review: An Annual Review of Information Science and Technology (ARIST) paper (2024) · cites this paper as Ghosh et al., 2022
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Research works printed but not linked: 20
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Cited by
Sorted by citations
Dedema, M., & Rosenbaum, H. (2024) · Journal of the Association for Information Science and Technology · doi:10.1002/asi.24868 · Cited by 49
“For instance, gig workers use Facebook groups, public forums, and WhatsApp to communicate with their clients or each other (Ghosh et al., 2022).”
Background
Metadata
- Authors
- Ghosh, A., Zaidi, M., & Ramachandran, R.
- Corresponding author
- Ghosh, Anweshaa
- ORCID
- Zaidi, Mubashira
- Venue
- Gender & Development
- Publisher
- Informa UK Limited
- Published
- 2022-09-02
- Volume
- 30
- Issue
- 3
- Pages
- 765-784
- ISSN
- 1355-2074 (ISSN-L)
- 1364-9221
- OpenAlex
- W4313186571
- Cited by
- 13
- References
- 0
- Citations by year
- 2026: 7 · 2025: 2 · 2024: 3 · 2023: 1
- FWCI
- 2.16
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Gender & Development (publishedVersion)
- Funders
- Bill and Melinda Gates Foundation (OPP1182604)
- Topics
- Social Sciences › Sociology and Political Science › Digital Economy and Work Transformation
- Social Sciences › Business, Management and Accounting › Industrial relations › Employment, Labor, and Gender Studies
- Social Sciences › Business, Management and Accounting › Industrial relations › Legal and Labor Studies
- Keywords
- platform economy, women's employment, ride-hailing, gig economy, women's economic empowerment, precarious employment, algorithmic control, platform management, informal employment, gender and work
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Cite CoChat for the checks on this page, and the paper for its own findings.
- This page
- CoChat. (2026). Citation check: Locating women workers in the platform economy in India – old wine in a new bottle? https://app.cochat.ai/papers/10.1080/13552074.2022.2131258
- The paper
- Ghosh, A., Zaidi, M., & Ramachandran, R. (2022). Locating women workers in the platform economy in India – old wine in a new bottle? Gender & Development. https://doi.org/10.1080/13552074.2022.2131258