When culture meets digital platforms: value creation and stakeholders’ alignment in big data use
Open accessAbstract
Research on big data has highlighted that a crucial element to create value from data is the capability of aligning different stakeholders’ interests. However, it has not yet been investigated empirically how this process of alignment can be realized. We conduct a multiple case study on the two leading platforms involved in the online dissemination of cultural heritage – Europeana and Google Arts & Culture. Our findings reveal that a platform overtakes a rival one when it turns on multiple drivers of value creation in such a way that the drivers contribute to realigning the interests expressed by the stakeholders whose strategic objectives and beliefs were formerly divergent – or simply unrelated – to each other. This capability of realigning different stakeholders’ interests is independent of the level of industry-specific knowledge that the platform orchestrator has. The dynamics we document imply that Google has assumed a system integration role in the cultural ecosystem. This generates new trade-offs for museums in the way they generate value for the tourism industry. The paper enriches our understanding of what strategies digital platforms adopt to create value in big data contexts and provides a base to continue the investigation on other ecosystems driven by big data.
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Existing scholarship on Google Arts & Culture has tended to analyze it through snapshots at particular moments in time, focusing on its interface, narratives, or partnerships as they appear in a given iteration.
“Existing scholarship on the platform has tended to analyze it through snapshots at particular moments in time, focusing on its interface, narratives, or partnerships as they appear in a given iteration (Kizhner et al., 2021; Pesce et al., 2019; Rodr´ ı guez-Ortega, 2018; Valt´ ysson, 2020; Wilson-Barnao, 2017).”
From Google Arts & Culture and the platformization of cultural heritage: Convergence, gamification, and shifting positions of institutional partners (2026) · cites this paper as Pesce et al., 2019
The paper examines Google Arts & Culture’s features, narratives, and partnerships, as described in its discussion of value creation (§5.5). But its archival-research passage says it traces the platform’s history from 2011 to 2018, and its account of museum participation compares 2011 with 2018. Describing this study as a snapshot of one iteration therefore misses its historical scope; page numbers are unavailable in our copy. (LLM, conf=0.84)
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Cited by
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Khattak, A., Tabash, M. I., Yousaf, Z., Radulescu, M., Nassani, A. A., & Haffar, M. (2022) · Journal of Entrepreneurship in Emerging Economies · doi:10.1108/jeee-08-2021-0318 · Cited by 72 · see citing works
Cao, T. L. (2025) · Platforms & Society · doi:10.1177/29768624251349092 · Cited by 3 · see citing works
Cao, T. L. (2026) · Convergence: The International Journal of Research into New Media Technologies · doi:10.1177/13548565261431167
- Authors
- Pesce, D., Neirotti, P., & Paolucci, E.
- Affiliations
- Politecnico di Torino (IT)
- Corresponding author
- Pesce, Danilo
- Venue
- Current Issues in Tourism
- Publisher
- Informa UK Limited
- Published
- 2019-03-19
- Volume
- 22
- Issue
- 15
- Pages
- 1883-1903
- ISSN
- 1368-3500 (ISSN-L)
- 1747-7603
- OpenAlex
- W2924105954
- Cited by
- 105
- References
- 2
- Citations by year
- 2026: 10 · 2025: 19 · 2024: 19 · 2023: 20 · 2022: 21 · 2021: 12 · 2020: 3 · 2019: 1
- FWCI
- 14.23
- Type
- journal article
- Language
- en
- Open access
- green
- hdl.handle.net
- Licence
- other-oa
- Locations
- Current Issues in Tourism (publishedVersion)
- City Research Online (City University London) (acceptedVersion)
- PORTO@Iris (submittedVersion, other-oa)
- RePEc: Research Papers in Economics (submittedVersion)
- Funders
- Dipartimenti di Eccellenza
- Ministry of Minority Affairs
- Topics
- Social Sciences › Business, Management and Accounting › Strategy and Management › Digital Platforms and Economics
- Social Sciences › Business, Management and Accounting › Management of Technology and Innovation › Digital Innovation in Industries
- Social Sciences › Business, Management and Accounting › Marketing › Service and Product Innovation
- Keywords
- big data, value creation, stakeholder alignment, digital platforms, cultural heritage, Europeana, Google Arts & Culture, cultural ecosystem, museums, cultural tourism, system integration, platform strategy
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