How Anti-immigrant Right-wing Populist Advertisements Affect Young Voters: Symbolic Threats, Economic Threats and the Moderating Role of Education
Abstract
Across Europe, right-wing populist parties use advertisements that depict symbolic and economic threats posed by immigrants. Yet research on the effects of such advertisements is scarce, especially when it comes to young voters. We theorise that the attitudinal effects of threatening advertisements depend on young voters' education level. In an experiment, a total of N = 162 pupils were randomly assigned to three conditions, a symbolic threat advertisement, an economic threat advertisement or a control condition. Exposure to the symbolic and economic threat advertisements led to a significant increase in negative attitudes towards immigrants. However, the economic threat advertisement was only effective for pupils with lower compared to higher educational degrees. The effects did not depend on party predisposition.
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Perceived cultural threat leads to negative attitudes toward immigrants.
“In turn, perceived cultural threat leads to negative attitudes toward immigrants (e.g., Schmuck & Matthes 2015, 2017).”
From Prejudice and Discrimination Toward Immigrants (2021) · cites this paper as Schmuck & Matthes 2015
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References 80 · Cited by 89
- Authors
- Schmuck, D., & Matthes, J.
- Corresponding author
- Schmuck, Desirée
- Matthes, Jörg
- Venue
- Journal of Ethnic and Migration Studies
- Publisher
- Informa UK Limited
- Published
- 2014-11-24
- Volume
- 41
- Issue
- 10
- Pages
- 1577-1599
- ISSN
- 1369-183X (ISSN-L)
- 1469-9451
- OpenAlex
- W2154920890
- Cited by
- 89
- References
- 80
- Citations by year
- 2026: 6 · 2025: 3 · 2024: 5 · 2023: 15 · 2022: 8 · 2021: 9 · 2020: 5 · 2019: 12 · 2018: 7 · 2017: 8 · 2016: 5 · 2015: 6
- FWCI
- 41.27
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Journal of Ethnic and Migration Studies (publishedVersion)
- Topics
- Social Sciences › Political Science and International Relations › Populism, Right-Wing Movements
- Social Sciences › Sociology and Political Science › Migration, Refugees, and Integration
- Social Sciences › Sociology and Political Science › Social and Intergroup Psychology
- Keywords
- right-wing populism, young voters, symbolic threat, economic threats, attitudes toward immigrants, educational attainment, moderating effect, political advertising, pupils
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