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Micro-level language planning and YouTube comments: destigmatising indigenous languages through rap music
Open accessAbstract
This article looks at the web comments to two video clips posted on YouTube in 2014. One video features the song ‘Sangre Maya’, by Pat Boy and El Cima, two Maya rappers from the Yucatán peninsula of Mexico. The other song is called ‘Rap de la Tierra’ and is performed by Luanko, a Mapuche rapper from Santiago in Chile. First, I discuss significant developments of institutional language policy and planning aiming at the recognition of linguistic and cultural diversity in Mexico and Chile as well as micro-level grassroots initiatives that exploit new technologies and rap for language revitalisation purposes. Drawing from the field of language ideologies, I then look at a selection of YouTube comments generated by these two relatively successful songs and discuss the prevailing discourses triggered by these video clips. I argue that the overwhelmingly positive reaction to the songs, strengthens the ongoing revalorisation process of Yucatec Maya and Mapudungun and works towards their destigmatisation, especially among youths. Furthermore, I show how the discursive space generated by these web comments and the language ideologies expressed therein become an arena for broader social debates which index the subordinated sociopolitical position of indigenous peoples in Latin American societies.
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Cru, J. (2017) · International Journal of Bilingual Education and Bilingualism · doi:10.1080/13670050.2015.1051945 · Cited by 30
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Metadata
- Authors
- Cru, J.
- Affiliations
- Newcastle University (GB)
- Corresponding author
- Cru, Josep
- ORCID
- Cru, Josep
- Venue
- Current Issues in Language Planning
- Publisher
- Informa UK Limited
- Published
- 2018-06-07
- Volume
- 19
- Issue
- 4
- Pages
- 434-452
- ISSN
- 1466-4208 (ISSN-L)
- 1747-7506
- OpenAlex
- W2806226967
- Cited by
- 19
- References
- 1
- Citations by year
- 2026: 1 · 2024: 7 · 2023: 4 · 2022: 3 · 2021: 1 · 2020: 1 · 2019: 2
- FWCI
- 5.37
- Type
- journal article
- Language
- en
- Open access
- green
- zenodo.org
- Licence
- other-oa
- Locations
- Current Issues in Language Planning (publishedVersion)
- Zenodo (CERN European Organization for Nuclear Research) (submittedVersion, other-oa)
- Newcastle University ePrints (Newcastle Univesity)
- Funders
- European Union's Horizon 2020 Research and Innovation Programme (645666])
- Topics
- Social Sciences › Linguistics and Language › Multilingual Education and Policy
- Social Sciences › Linguistics and Language › Linguistic and Sociocultural Studies
- Social Sciences › Linguistics and Language › Language and Culture
- Keywords
- indigenous languages, language revitalization, rap music, YouTube comments, language ideology, Yucatec Maya, Mapudungun, language planning, institutional language policy, stigma reduction, linguistic diversity, indigenous peoples, social media discourse, Mexico, Chile
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