The DOI matches its Crossref record; 4 of the 4 references it cites were found in a registry or an index.
A Theory of Media Power and a Theory of Media Use: Different Stories, Questions, and Ways of Thinking
Abstract
In this article, I compare the assumptions, concepts, and propositions of media system dependency (MSD) theory and uses and gratifications (U&G) theory at the microlevel of analysis. The epistemological origins of these theories are situated within the differing social and personal contexts that affected their development. Those MSD assumptions that serve as background to this comparison are specified, and major hypotheses concerning the social ecology of microeffects processes are discussed, particularly as they pertain to public opinion concerns. Following this elaboration of MSD theory, basic differences between MSD and U&G conceptions of the audience, interpersonal networks, the media system, and the nature of media power are addressed. I conclude with a brief comment on the implications of the Internet for theorizing micro media effects.
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Citations
Cites
On the Use of the Mass Media for Important Things
Katz, E., Haas, H., & Gurevitch, M. (1973) · American Sociological Review · doi:10.2307/2094393 · Cited by 1,639
The Role of Theory in Uses and Gratifications Studies
Blumler, J. G. (1979) · Communication Research · doi:10.1177/009365027900600102 · Cited by 904
Ritualized and Instrumental Television Viewing
Rubin, A. M. (1984) · Journal of Communication · doi:10.1111/j.1460-2466.1984.tb02174.x · Cited by 679
THE ORIGINS OF INDIVIDUAL MEDIA-SYSTEM DEPENDENCY: A Sociological Framework
BALL-ROKEACH, S. J. (1985) · Communication Research · doi:10.1177/009365085012004003 · Cited by 493
Self-citation
Cited by
Communication, Context, and Community: An Exploration of Print, Broadcast, and Internet Influences
SHAH, D. V., McLEOD, J. M., & YOON, S.-H. (2001) · Communication Research · doi:10.1177/009365001028004005 · Cited by 512
Exploring the Digital Divide: Internet Connectedness and Age
LOGES, W. E., & JUNG, J.-Y. (2001) · Communication Research · doi:10.1177/009365001028004007 · Cited by 414
Civic Engagement From a Communication Infrastructure Perspective
Kim, Y.-C., & Ball-Rokeach, S. J. (2006) · Communication Theory · doi:10.1111/j.1468-2885.2006.00267.x · Cited by 353
Self-citationFactors Influencing Information credibility on Social Media Platforms: Evidence from Facebook Pages
Li, R., & Suh, A. (2015) · Procedia Computer Science · doi:10.1016/j.procs.2015.12.146 · Cited by 225
“The general level of medium dependency on a specific Facebook page was measured using the modified 6 items based on Medium Dependency Theory [43, 4 8].”
BackgroundMethodJiang, Q. (2014) · Internet Research · doi:10.1108/intr-01-2013-0004 · Cited by 127
Metadata
- Authors
- Ball-Rokeach, S. J.
- Venue
- Mass Communication and Society
- Publisher
- Informa UK Limited
- Published
- 1998-01
- Volume
- 1
- Issue
- 1-2
- Pages
- 5-40
- ISSN
- 1520-5436 (ISSN-L)
- 1532-7825
- OpenAlex
- W2045278998
- Cited by
- 280
- References
- 4
- FWCI
- 23.01
- Type
- journal article
- Language
- en
- Open access
- closed
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