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Cited by 28Technology Adoption and User BehaviourPrivacy, Security, and Data ProtectionCustomer Service Quality and Loyalty

Factors Influencing Trust in Online Consumer-to-Consumer (C2C) Transactions

Sutanonpaiboon, Janejira, Abuhamdieh, Ayman·2008·Journal of Internet Commerce
DOI 10.1080/15332860802067706
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Abstract

This study aims to identify the factors that influence buyer and seller trust in online consumer-to-consumer transactions. Earlier studies focused on the B2C domain, thus this study intends to fill this literature gap. Factor analysis is used to identify the factors in this study using the principle component method. The factors identified by this study are buyers' and sellers’ general propensity to trust others, knowledge and expertise, risk propensity, personal acquaintances and relationships, and their prior transaction experience. The study's limitations and suggestions for future research are discussed.

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Crossref · 10.1080/15332860802067706

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  • Buyer characteristics-customer satisfaction, buyers' personal acquaintances and relationships, and buyers' knowledge and expertise-are influential regarding trusting beliefs towards sellers.

    “Two studies identified several buyer characteristics that are influential regarding trusting beliefs towards sellers (Kwahk, Ge, & Lee, 2012;Sutanonpaiboon & Abuhamdieh, 2008), namely, customer satisfaction, buyers' personal acquaintances and relationships, and buyers' knowledge and expertise.”

    From Antecedents of trust in the sharing economy: A systematic review (2017) · cites this paper as Sutanonpaiboon & Abuhamdieh, 2008

  • Interaction experience between buyers and sellers has a positive effect on trust.

    “Three studies found a positive effect of the interaction experience between buyers and sellers on trust (Kamal & Chen, 2016;Pavlou & Dimoka, 2006;Sutanonpaiboon & Abuhamdieh, 2008).”

    From Antecedents of trust in the sharing economy: A systematic review (2017) · cites this paper as Sutanonpaiboon & Abuhamdieh, 2008

  • A buyer's risk propensity can mitigate perceived risk.

    “A possible factor that can mitigate perceived risk is a buyer's risk propensity (Sutanonpaiboon & Abuhamdieh, 2008).”

    From Antecedents of trust in the sharing economy: A systematic review (2017) · cites this paper as Sutanonpaiboon & Abuhamdieh, 2008

  • Seller characteristics-general propensity to trust, knowledge, expertise, risk propensity, prior transaction experience, and personal acquaintances and relationships-influence trust towards the buyer.

    “Sutanonpaiboon and Abuhamdieh (2008) found several seller characteristics that influence trust towards the buyer, such as a seller's general propensity to trust, knowledge, and expertise, risk propensity, prior transaction experience, and personal acquaintances and relationships.”

    From Antecedents of trust in the sharing economy: A systematic review (2017) · cites this paper as Sutanonpaiboon & Abuhamdieh, 2008

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Authors
Sutanonpaiboon, J., & Abuhamdieh, A.
Affiliations
  • Sonoma State University (US)
  • Indiana State University (US)
Corresponding author
Sutanonpaiboon, Janejira
Venue
Journal of Internet Commerce
Publisher
Informa UK Limited
Published
2008-07-24
Volume
7
Issue
2
Pages
203-219
ISSN
  • 1533-2861 (ISSN-L)
  • 1533-287X
DOI
10.1080/15332860802067706
OpenAlex
W1978689588
Cited by
28
References
4
Citations by year
2023: 3 · 2022: 4 · 2021: 2 · 2020: 2 · 2019: 2 · 2017: 3 · 2016: 1 · 2015: 1 · 2014: 2 · 2013: 2 · 2012: 2
FWCI
2.81
Type
journal article
Language
en
Open access
closed
Locations
Journal of Internet Commerce (publishedVersion)
Topics
  • Social Sciences › Decision Sciences › Information Systems and Management › Technology Adoption and User Behaviour
  • Social Sciences › Sociology and Political Science › Privacy, Security, and Data Protection
  • Social Sciences › Business, Management and Accounting › Organizational Behavior and Human Resource Management › Customer Service Quality and Loyalty
Keywords
trust, online marketplaces, buyer trust, seller trust, trust factors, risk propensity, interpersonal relationships, knowledge and expertise

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