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Cited by 43Usability and User Interface DesignTechnology Adoption and User BehaviourConsumer Retail Behavior Studies

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Web Aesthetics Effects on User Decisions: Impact of Exposure Length on Website Quality Perceptions and Buying Intentions

Lorenzo-Romero, Carlota, Constantinides, Efthymios, Alarcón-del-Amo, María-del-Carmen·2013·Journal of Internet Commerce
DOI 10.1080/15332861.2013.763695
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Abstract

This study examines the impact of three types of aesthetics (classical, expressive, and design aesthetics) on users' quality perceptions about websites based on very short exposure (one second) to websites. It also examines the consistency of website quality perceptions based on very short exposure with the quality perceptions based on a long exposure and the impact of the quality perception based on a very short exposure on users' buying intentions. An experimental design was developed on participants exposed to different web shops for different exposure times. The findings indicate that quality perceptions and buying intentions are not affected by the first impression of a website if this is based on one second exposure. Longer exposure to a website is an important determinant of buying behavior, while all three types of aesthetics are important determinants of the customer's quality perception about the site and the customer's intention to buy a product.

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Metadata

Authors
Lorenzo-Romero, C., Constantinides, E., & Alarcón-del-Amo, M.-D.-C.
Affiliations
University of Twente (NL)
ORCID
Constantinides, Efthymios
Venue
Journal of Internet Commerce
Publisher
Informa UK Limited
Published
2013-02
Volume
12
Issue
1
Pages
76-105
ISSN
  • 1533-2861 (ISSN-L)
  • 1533-287X
DOI
10.1080/15332861.2013.763695
OpenAlex
W2164316330
Cited by
43
References
2
Citations by year
2025: 3 · 2024: 6 · 2023: 3 · 2022: 2 · 2021: 6 · 2020: 3 · 2019: 4 · 2018: 3 · 2017: 3 · 2016: 2 · 2015: 3 · 2014: 4 · 2013: 1
FWCI
6.04
Type
journal article
Language
en
Open access
closed
Locations
  • Journal of Internet Commerce (publishedVersion)
  • University of Twente Research Information (publishedVersion)
  • University of Twente Research Information (submittedVersion)
Topics
  • Physical Sciences › Computer Science › Human-Computer Interaction › Usability and User Interface Design
  • Social Sciences › Decision Sciences › Information Systems and Management › Technology Adoption and User Behaviour
  • Social Sciences › Business, Management and Accounting › Marketing › Consumer Retail Behavior Studies
Keywords
web aesthetics, purchase intention, exposure time, first impressions, classical aesthetics, expressive aesthetics, design aesthetics, online shopping behavior, e-commerce platforms

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CoChat. (2026). Citation check: Web Aesthetics Effects on User Decisions: Impact of Exposure Length on Website Quality Perceptions and Buying Intentions. https://app.cochat.ai/papers/10.1080/15332861.2013.763695
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Lorenzo-Romero, C., Constantinides, E., & Alarcón-del-Amo, M.-D.-C. (2013). Web Aesthetics Effects on User Decisions: Impact of Exposure Length on Website Quality Perceptions and Buying Intentions. Journal of Internet Commerce. https://doi.org/10.1080/15332861.2013.763695