Investigating antecedents of adopting wearable technology products among Gen Z
Abstract
The purpose of this study was to investigate the factors that influence consumers’ adoption of wearable devices, based on Zeithaml’s model (1988) related to consumer perceptions of price, quality, and value. A total of 177 college students in the United States particiated in a web-based survey, with a smartwatch used as the stimulus. Results indicate perceived quality had a positive effect on perceived value and indirect effects on both attitude toward product and purchase intention. Perceived value positively influenced both attitude toward product and purchase intention. This study contributes to the application of Zeithaml’s model to wearable technology products and offers managerial implications, emphasizing the importance of creating values in developing marketing strategies.
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Cited by
Sorted by citations
Mamun, M. A., Uddin, M. C., Khanom, S., Mahir, A. D., & Islam, R. (2026) · International Journal of Entrepreneurship Business and Creative Economy · doi:10.31098/ijebce.v6i2.4159
- Authors
- Yu, U.-J.
- Affiliations
- Illinois State University (US)
- Corresponding author
- Yu, Ui-Jeen
- ORCID
- Yu, Ui-Jeen
- Venue
- International Journal of Fashion Design, Technology and Education
- Publisher
- Informa UK Limited
- Published
- 2025-02-02
- Volume
- 19
- Issue
- 2
- Pages
- 183-196
- ISSN
- 1754-3266 (ISSN-L)
- 1754-3274
- OpenAlex
- W4407081105
- Cited by
- 1
- References
- 50
- Citations by year
- 2026: 1
- FWCI
- 0.66
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- International Journal of Fashion Design Technology and Education (publishedVersion)
- Funders
- Illinois State University
- Topics
- Social Sciences › Decision Sciences › Information Systems and Management › Technology Adoption and User Behaviour
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior and Marketing Influence
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior in Brand Consumption and Identification
- Keywords
- wearable devices, smartwatches, consumer adoption, Generation Z, perceived quality, perceived value, price perception, product attitude, purchase intention, university students
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