The Hedonic Value of Hospitality Consumption: Evidence From Spring Break Experiences

Miao, Li; Lehto, Xinran; Wei, Wei

doi:10.1080/19368623.2013.766582

Cited by 87Diverse Aspects of Tourism ResearchCustomer Service Quality and LoyaltyConsumer Behavior in Brand Consumption and Identification

The Hedonic Value of Hospitality Consumption: Evidence From Spring Break Experiences

Miao, Li, Lehto, Xinran, Wei, Wei·2014·Journal of Hospitality Marketing & Management

DOI 10.1080/19368623.2013.766582

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Abstract

Many hospitality products and services are hedonically driven consumption. However, the hedonic value of the hospitality consumption—that is, how much pleasure, utility or enjoyment a consumption experience can bring—is not thoroughly understood. This study examines the hedonic aspect of a hospitality consumption experience at its preconsumption, consumption, and postconsumption phases. Results from a repeated-measure, quasiexperimental study about spring break experiences show that the perceived hedonic value (predicted, experienced, and remembered) of a hospitality consumption experience is dynamic over the course of the experience. Specifically, predicted hedonic value is largely a function of temporal distance to a hospitality experience and demonstrates an upward pattern as the date draws near. Results also reveal that the experienced hedonic value is the lowest among the hedonic value ratings captured at seven different points of time over the course of the total consumption experience. Furthermore, the remembered hedonic value is higher than the experienced hedonic value immediately after the consumption, but declines over time. The findings of this research bear theoretical and practical implications for customer experience management and experiential purchase in the hospitality context.

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The predicted, experienced, and recalled enjoyment of a vacation often differ.
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Alotaibi, S., Shafieizadeh, K., & Alsumait, K. (2022) · Journal of Quality Assurance in Hospitality & Tourism · doi:10.1080/1528008x.2022.2161693 · Cited by 21 · see citing works
Unconditioned Superstition and Sports Bar Fans
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Restaurant Dining Environment, Restaurant Formality and Dining Involvement in the Context of Memorable Dining Experiences (Mdes)
Yuan, J. J., Bauman, M. J., Ferns, B. H., Ebrahimzadeh, M., & Alshiha, A. A. (2022) · Journal of Quality Assurance in Hospitality & Tourism · doi:10.1080/1528008x.2022.2094848 · Cited by 19 · see citing works
“Memory is the primary way to retrieve past experiences after the actual experience occurs (Miao et al., 2014).”
Background
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“The travel-related hedonic utility sharply diminishes once services are consumed (Miao et al., 2014).”
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Destination imagination: Development of the octomodal mental imagery (OMI) scale
Khalilzadeh, J., Pizam, A., Fyall, A., Tasci, A. D. A., & Hancock, P. A. (2022) · Tourism Management Perspectives · doi:10.1016/j.tmp.2022.101051 · Cited by 15 · see citing works
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“Accordingly, in the context of full-service restaurant online food ordering, when the diners’ experiences are stored as scripts in their memory, they will be more likely to access those memories when making future dining decisions and behaviors (Miao et al., 2014).”
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“Departies are perceived as bounded occasions that offer the potential for exceptionally pleasurable and stimulating experiences (Tutenges 2012; Miao, Lehto, and Wei 2013; Fjær, Pedersen, and Sandberg 2015).”
Background
How to better incorporate geographic variation in Airbnb price modeling?
Jiang, Y., Zhang, H., Cao, X., Wei, G., & Yang, Y. (2022) · Tourism Economics · doi:10.1177/13548166221097585 · Cited by 14 · see citing works
“This experience stimulates guests’ hedonic value or “utilitarian value” (Miao et al., 2014).”
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Managerial Practices and (Post) Pandemic Consumption of Private Labels: Online and Offline Retail Perspective in a Portuguese Context
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“For example, Miao et al. (2014), who assessed the hedonic experience of hospitality customers at different points in time, used the terms “happy”, “delighted”, “pleased”, “joyful”, “satisfied”, and “fun” to measure hedonic value.”
BackgroundInfluential
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Customer Experience Management
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Impacts of CSR autonomy, self-expressiveness and hedonic value of CSR activity on guest citizenship and hotel brand preference
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Enhancing brand experience and brand authenticity: The role of octomodal mental imagery and social presence
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“As noted by Malone, McCabe, and Smith (2014) and Li, Lehto, and Wei (2014), emotional experience is considered as the principal component of hedonic experience, and plays a central role in tourists’ satisfaction.”
Background
Enhancing Shoppers’ Experiences and Building Mall Loyalty: The Role of Octomodal Mental Imagery (OMI) and Management Dimension-Evidence from the Yangtze River Delta Region of China
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The Effect of Switching Barriers, Hedonic Value on Customer Loyalty with Customer Satisfaction as Mediator
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The Anti-Consumption Effect on the Car-Sharing Utility
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PENGARUH PENGALAMAN MEREK TERHADAP LOYALITAS MEREK YANG DIMODERASI OLEH GENDER PADA PENGGUNA SMARTPHONE DI KALSEL
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Authors: Miao, L., Lehto, X., & Wei, W.
Affiliations: Purdue University West Lafayette (US)
Corresponding author: Miao, Li
ORCID: Miao, Li
Lehto, Xinran
Wei, Wei
Venue: Journal of Hospitality Marketing & Management
Publisher: Informa UK Limited
Published: 2014-02-05
Volume: 23
Issue: 2
Pages: 99-121
ISSN: 1936-8623 (ISSN-L)
1936-8631
DOI: 10.1080/19368623.2013.766582
OpenAlex: W2008719024
Cited by: 87
References: 49
Citations by year: 2026: 7 · 2025: 5 · 2024: 6 · 2023: 8 · 2022: 14 · 2021: 6 · 2020: 13 · 2019: 8 · 2018: 7 · 2017: 4 · 2016: 2 · 2015: 3 · 2014: 3 · 2013: 1
FWCI: 9.29
Type: journal article
Language: en
Open access: closed
Locations: Journal of Hospitality Marketing & Management (publishedVersion)
Topics: Social Sciences › Sociology and Political Science › Diverse Aspects of Tourism Research
Social Sciences › Business, Management and Accounting › Organizational Behavior and Human Resource Management › Customer Service Quality and Loyalty
Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior in Brand Consumption and Identification
Keywords: hedonic value, spring break, experiential purchases, customer experience management

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The Hedonic Value of Hospitality Consumption: Evidence From Spring Break Experiences

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