Heritage child stars on Disney+: the liquidities of child stardom in the SVOD era
Abstract
Disney is a brand long associated with the production of family content and a continually replenished suite of child stars. The 2019 launch of Disney+ leveraged these heritage child stars in its tightly curated home page, stressing nostalgia and a wholesome brand image around the figure of the child. This article explores how the Disney+ interface aesthetics, catalogue organisation and other paratexts negotiate heritage child stars in the context of managing the Disney brand narrative in the streaming era. Streaming interfaces offer a new form of star ephemera, as former child stars are recontextualised under new thematic banners on Disney+. However, this careful curation on the Disney+ interface is ultimately unable to contain the instability of child stars as emblems of lost youth, a tension that becomes particularly evident in the case of Lindsay Lohan and Macaulay Culkin.
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This permanence could cause ongoing damage to the individual as their past actions, which they may not have had any control over at the time, come back to haunt them again and again.
“This permanence could cause ongoing damage to the individual as their past actions, which they may not have had any control over at the time, come back to haunt them again and again (Baker & Balanzategui, 2023).”
From The Child Labor in Social Media: Kidfluencers, Ethics of Care, and Exploitation (2025) · cites this paper as Baker & Balanzategui, 2023
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The Child Labor in Social Media: Kidfluencers, Ethics of Care, and Exploitation
Clark, D. R., & Jno-Charles, A. B. (2025) · Journal of Business Ethics · doi:10.1007/s10551-025-05953-7 · Cited by 25 · see citing works
- Authors
- Baker, D., & Balanzategui, J.
- Affiliations
- RMIT University (AU)
- Swinburne University of Technology (AU)
- Corresponding author
- Baker, Djoymi
- Venue
- Celebrity Studies
- Publisher
- Informa UK Limited
- Published
- 2022-08-30
- Volume
- 14
- Issue
- 2
- Pages
- 186-199
- ISSN
- 1939-2397 (ISSN-L)
- 1939-2400
- OpenAlex
- W4293589719
- Cited by
- 5
- References
- 30
- Citations by year
- 2025: 1 · 2024: 3 · 2023: 1
- FWCI
- 1.01
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Celebrity Studies (publishedVersion)
- Figshare (submittedVersion)
- Topics
- Social Sciences › Economics, Econometrics and Finance › Economics and Econometrics › Cinema and Media Studies
- Physical Sciences › Computer Science › Computer Networks and Communications › Media and Digital Communication
- Social Sciences › Business, Management and Accounting › Strategy and Management › Legal Systems and Institutions
- Keywords
- child stars, Disney, streaming services, nostalgia, brand storytelling, interface aesthetics, paratext, youth
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