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Emotional appeals and news values as factors of shareworthiness in Ice Bucket Challenge coverage
Abstract
The 2014 amyotrophic lateral sclerosis Ice Bucket Challenge (IBC) received unprecedented attention by both news media and social media audiences. Using content analysis, this research examines how digital news utilized different news values and emotional appeals to cover the IBC. In addition, this work includes a secondary analysis that examines what coverage characteristics influenced social media audiences to share content on Facebook and Twitter. Results reveal that while celebrity participation and human interest stories were more likely to be covered, news values played a limited role in predicting audience sharing practices. Articles that use emotions in a story are more likely to entice sharing on Facebook than on Twitter.
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The Ice Bucket Challenge rapidly gained global traction as a viral social media phenomenon, transforming the traditional perception of challenges.
“The Ice Bucket Challenge rapidly gained global traction as a viral social media phenomenon, transforming the traditional perception of challenges.”
From Social media challenges as an intersection between Internet memes and traditional challenges: a conceptual analysis (2026) · cites this paper as Brown et al., 2017
While challenges were previously understood as individual or localized activities, the Ice Bucket Challenge demonstrated how they could evolve into large-scale movements, uniting diverse demographics around a shared purpose.
“While challenges were previously understood as individual or localized activities, this event demonstrated how they could evolve into large-scale movements, uniting diverse demographics around a shared purpose (Brown et al., 2017;Kwon, 2019;Jang et al., 2016;Ni et al., 2014).”
From Social media challenges as an intersection between Internet memes and traditional challenges: a conceptual analysis (2026) · cites this paper as Brown et al., 2017
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Metadata
- Authors
- Brown, D. K., Lough, K., & Riedl, M. J.
- Affiliations
- Indiana University (US)
- The University of Texas at Austin (US)
- Corresponding author
- Brown, Danielle K.
- Lough, Kyser
- Riedl, Martin J.
- Venue
- Digital Journalism
- Publisher
- Informa UK Limited
- Published
- 2017-10-20
- Volume
- 8
- Issue
- 2
- Pages
- 267-286
- ISSN
- 2167-0811 (ISSN-L)
- 2167-082X
- OpenAlex
- W2767106917
- Cited by
- 62
- References
- 59
- Citations by year
- 2026: 5 · 2025: 4 · 2024: 5 · 2023: 9 · 2022: 10 · 2021: 12 · 2020: 11 · 2019: 4 · 2018: 2
- FWCI
- 10.82
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Digital Journalism (publishedVersion)
- Topics
- Social Sciences › Communication › News Media Framing and Political Communication
- Social Sciences › Communication › Journalism and Media Studies
- Social Sciences › Communication › Public Relations and Crisis Communication
- Keywords
- Ice Bucket Challenge, amyotrophic lateral sclerosis, news values, emotional appeal, social media coverage, celebrity participation, human interest stories, Facebook, Twitter, online news
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