Interested in Diversity: The role of user attitudes, algorithmic feedback loops, and policy in news personalization
Open accessAbstract
Using survey evidence from the Netherlands, we explore the factors that influence news readers’ attitudes toward news personalization. We show that the value of personalization depends on commonly overlooked factors, such as concerns about a shared news sphere, and the depth and diversity of recommendations. However, these expectations are not universal. Younger, less educated users have little exposure to non-personalized news, and they also show little concern about diverse news recommendations. We discuss the policy implications of our findings. We show that quality news organizations that pursue reader loyalty and trust have a strong incentive to implement personalization algorithms that help them achieve these particular goals by taking into account diversity expecting user attitudes and providing high quality recommendations. Diversity-valuing news readers are thus well placed to be served by diversity-enhancing recommender algorithms. However, some users are in danger of being left out of this positive feedback loop. We make specific policy suggestions regarding how to address the issue of diversity-reducing feedback loops, and encourage the development of diversity-enhancing ones.
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Younger and less educated users are more susceptible to personalized content, potentially limiting exposure to diverse viewpoints.
“Bodo et al. [82] highlighted that younger and less educated users are more susceptible to personalized content, potentially limiting exposure to diverse viewpoints.”
From A systematic review of echo chamber research: comparative analysis of conceptualizations, operationalizations, and varying outcomes (2025) · cites this paper as [82]
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- Authors
- Bodó, B., Helberger, N., Eskens, S., & Möller, J.
- Affiliations
- University of Amsterdam (NL)
- Corresponding author
- Bodó, Balázs
- Venue
- Digital Journalism
- Publisher
- Informa UK Limited
- Published
- 2018-12-17
- Volume
- 7
- Issue
- 2
- Pages
- 206-229
- ISSN
- 2167-0811 (ISSN-L)
- 2167-082X
- OpenAlex
- W2904849632
- Cited by
- 141
- References
- 7
- Citations by year
- 2026: 15 · 2025: 26 · 2024: 24 · 2023: 18 · 2022: 20 · 2021: 22 · 2020: 12 · 2019: 4
- FWCI
- 14.66
- Type
- journal article
- Language
- en
- Open access
- hybrid
- doi.org
- Licence
- Locations
- Digital Journalism (publishedVersion, cc-by)
- UvA-DARE (University of Amsterdam) (submittedVersion, cc-by)
- Data Archiving and Networked Services (DANS) (submittedVersion, other-oa)
- Funders
- PERSONEWS ERC-2014-STG, European Research Council (638514)
- Topics
- Physical Sciences › Computer Science › Information Systems › Recommender Systems and Techniques
- Social Sciences › Sociology and Political Science › Media Influence and Politics
- Social Sciences › Communication › Media Studies and Communication
- Keywords
- personalized news, recommendation algorithms, news quality, reader loyalty, news policy
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