Should we worry about filter bubbles?
Open accessAbstract
Some fear that personalised communication can lead to information cocoons or filter bubbles.For instance, a personalised news website could give more prominence to conservative or liberal media items, based on the (assumed) political interests of the user.As a result, users may encounter only a limited range of political ideas.We synthesise empirical research on the extent and effects of self-selected personalisation, where people actively choose which content they receive, and pre-selected personalisation, where algorithms personalise content for users without any deliberate user choice.We conclude that at present there is little empirical evidence that warrants any worries about filter bubbles.
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The empirical evidence does not support the existence of echo chambers and filter bubbles as actual, observable phenomena in public communication; there is a pronounced absence of evidence that genuine filter bubbles or echo chambers are real, outside of highly specific and unusual contexts.
“While the empirical evidence does not support the existence of echo chambers and filter bubbles as actual, observable phenomena in public communication”
From Filter bubble (2019) · cites this paper as Zuiderveen Borgesius et al., 2016
The 6. CONCLUSION says there is no empirical evidence warranting strong worries about filter bubbles, and the section on prevalence of self-selected personalisation says that, if echo chambers exist, their walls are porous. That supports skepticism about their prevalence or effects, but not the stronger claim that empirical evidence does not support their existence as observable phenomena in public communication. The paper does not confine their existence to highly specific or unusual contexts. (LLM, conf=0.87)
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Törnberg, P., Andersson, C., Lindgren, K., & Banisch, S. (2021) · PLOS ONE · doi:10.1371/journal.pone.0258259 · Cited by 118 · see citing works
Opportunity for renewal or disruptive force? How artificial intelligence alters democratic politics
König, P. D., & Wenzelburger, G. (2020) · Government Information Quarterly · doi:10.1016/j.giq.2020.101489 · Cited by 106 · see citing works
Sonni, A. F., Hafied, H., Irwanto, I., & Latuheru, R. D. (2024) · Journalism and Media · doi:10.3390/journalmedia5040097 · Cited by 136 · see citing works
Online News User Journeys: The Role of Social Media, News Websites, and Topics
Vermeer, S. A. M., Trilling, D., Kruikemeier, S., & de Vreese, C. H. (2020) · Digital Journalism · doi:10.1080/21670811.2020.1767509 · Cited by 92 · see citing works
Self-citationBountouridis, D., Harambam, J., Makhortykh, M., Marrero, M., Tintarev, N., & Hauff, C. (2019) · Proceedings of the Conference on Fairness, Accountability, and Transparency · doi:10.1145/3287560.3287583 · Cited by 92 · see citing works
van Erkel, P. F. A., & Van Aelst, P. (2021) · Political Communication · doi:10.1080/10584609.2020.1784328 · Cited by 120 · see citing works
“This suggests that concerns about filter bubbles on social media are less warranted than often suggested (see also Zuiderveen-Borgesius et al., 2016).”
BackgroundSerendipity as an emerging design principle of the infosphere: challenges and opportunities
Reviglio, U. (2019) · Ethics and Information Technology · doi:10.1007/s10676-018-9496-y · Cited by 90 · see citing works
“In practice, the risks of filter bubbles are very hard to prove and, eventually, to counteract (Zuiderveen Borgesius et al. 2016).”
BackgroundUser Perspectives on the News Personalisation Process: Agency, Trust and Utility as Building Blocks
Monzer, C., Möller, J. E., Helberger, N., & Eskens, S. (2020) · Digital Journalism · doi:10.1080/21670811.2020.1773291 · Cited by 87 · see citing works
“The focal points here are the impact of algorithmic selection on diversity, and the potential of personalised recommendations to result in “ filter bubbles ” (Dylko et al. 2017; Flaxman, Goel, and Rao 2016; Haim, Graefe, and Brosius 2018; Helberger 2019; M € oller et al. 2019; Pariser 2011; Zuiderveen Borgesius et al.…”
InfluentialSelf-citationEcho-chambers in online news consumption: Evidence from survey and navigation data in Spain
Cardenal, A. S., Paredes, C. A., Cristancho, C., & Majó-Vázquez, S. (2019) · European Journal of Communication · doi:10.1177/0267323119844409 · Cited by 82 · see citing works
Joris, G., Grove, F. D., Damme, K. V., & Marez, L. D. (2020) · Journalism Studies · doi:10.1080/1461670x.2020.1797527 · Cited by 80 · see citing works
Fletcher, R., Kalogeropoulos, A., & Nielsen, R. K. (2021) · New Media & Society · doi:10.1177/14614448211027393 · Cited by 79 · see citing works
Bastian, M., Helberger, N., & Makhortykh, M. (2021) · Digital Journalism · doi:10.1080/21670811.2021.1912622 · Cited by 87 · see citing works
“…reconsider the meaning and purpose of diversity in news is further amplified by the threat of political polarization, concerns about the formation of so-called algorithmic filter bubbles, and the lack of variation in personalized information selection (Zuiderveen Borgesius et al. 2016; Bruns 2019).”
BackgroundSelf-citationHarambam, J., Helberger, N., & van Hoboken, J. V. J. (2018) · Philosophical Transactions of the Royal Society A Mathematical Physical and Engineering Sciences · doi:10.1098/rsta.2018.0088 · Cited by 81 · see citing works
Self-citationPoison If You Don’t Know How to Use It: Facebook, Democracy, and Human Rights in Myanmar
Whitten-Woodring, J., Kleinberg, M. S., Thawnghmung, A., & Thitsar, M. T. (2020) · The International Journal of Press/Politics · doi:10.1177/1940161220919666 · Cited by 77 · see citing works
Soziologie der Online-Kommunikation
Beck, K., & Jünger, J. (2019) · Springer eBooks · doi:10.1007/978-3-658-18016-4_2 · Cited by 77 · see citing works
Automated Trouble: The Role of Algorithmic Selection in Harms on Social Media Platforms
Saurwein, F., & Spencer-Smith, C. (2021) · Media and Communication · doi:10.17645/mac.v9i4.4062 · Cited by 88 · see citing works
“However, empirical studies have suggested that the impact of filter bubbles is limited (Zuiderveen Borgesius et al., 2016) and moderated by an environment in which a variety of different media con‐ tinue to be consumed (Dubois & Blank, 2018).”
BackgroundMarchal, N. (2021) · Communication Research · doi:10.1177/00936502211042516 · Cited by 82 · see citing works
How Many People Live in Politically Partisan Online News Echo Chambers in Different Countries?
Fletcher, R., Robertson, C., & Nielsen, R. K. (2021) · Journal of Quantitative Description Digital Media · doi:10.51685/jqd.2021.020 · Cited by 74 · see citing works
“Put differently, usage patterns on platforms are a mixture self-selected personalization that people do themselves and involuntary “pre-selected personalization” resulting from algorithmic selection (Zuiderveen Borgesius et al., 2016).”
BackgroundKaiser, J., & Rauchfleisch, A. (2020) · Social Media + Society · doi:10.1177/2056305120969914 · Cited by 74 · see citing works
“Consequently, most scholars investigating the filter bubbles have analyzed news recommendations or media diets (e.g., Zuiderveen Borgesius et al., 2016).”
BackgroundTowards responsible media recommendation
Elahi, M., Jannach, D., Skjærven, L., Knudsen, E., Sjøvaag, H., Tolonen, K., Holmstad, Ø., Pipkin, I., Throndsen, E., Stenbom, A., et al. (2021) · AI and Ethics · doi:10.1007/s43681-021-00107-7 · Cited by 69 · see citing works
“It is nonetheless important to highlight that the situation can quickly change when technology improves and their use increases [105].”
BackgroundThe Golden Age of Personal Data: How to Regulate an Enabling Fundamental Right?
Oostveen, M., & Irion, K. (2018) · MPI studies on intellectual property and competition law · doi:10.1007/978-3-662-57646-5_2 · Cited by 70 · see citing works
Lünich, M. (2022) · Springer eBooks · doi:10.1007/978-3-658-36368-0 · Cited by 68 · see citing works
Egberts, A. (2017) · SSRN Electronic Journal · doi:10.2139/ssrn.3382343 · Cited by 67 · see citing works
Democratic Transparency in the Platform Society
Gorwa, R., & Ash, T. G. (2020) · Cambridge University Press eBooks · doi:10.1017/9781108890960.013 · Cited by 67 · see citing works
Employing a Chatbot for News Dissemination during Crisis: Design, Implementation and Evaluation
Maniou, T. A., & Veglis, A. A. (2020) · Future Internet · doi:10.3390/fi12070109 · Cited by 65 · see citing works
“Several studies in this area are mainly evidential in (a) exploring whether and why news consumers think automated personalization is a better way to receive news than selection by journalists and editors [17]; (b) questioning received wisdom on the existence of filter bubbles [22]; and (c) even asking whether recomme…”
BackgroundMisinformation and Its Correction
Wittenberg, C., & Berinsky, A. J. (2020) · Cambridge University Press eBooks · doi:10.1017/9781108890960.009 · Cited by 63 · see citing works
Courtois, C., Slechten, L., & Coenen, L. (2018) · Telematics and Informatics · doi:10.1016/j.tele.2018.07.004 · Cited by 59 · see citing works
Dissecting news diversity: An integrated conceptual framework
Hendrickx, J., Ballon, P., & Ranaivoson, H. R. (2020) · Journalism · doi:10.1177/1464884920966881 · Cited by 59 · see citing works
Makhortykh, M., & Bastian, M. (2020) · Media War & Conflict · doi:10.1177/1750635220906254 · Cited by 65 · see citing works
“These implications include possible constraints for editors’ and readers’ autonomy, a lack of transparency in how personalization works and a fear of social sorting (Zuiderveen Borgesius et al., 2016: 10).”
BackgroundInfluentialŠtětka, V., Mihelj, S., & Tóth, F. (2020) · Political Communication · doi:10.1080/10584609.2020.1820647 · Cited by 56 · see citing works
“Alarmist claims about the extent and effects of echo chambers have been questioned as well, with one systematic literature review published in 2016 concluding that “at present, there is little empirical evidence that warrants any worries about filter bubbles” (Zuiderveen Borgesius et al., 2016).”
BackgroundNews recommender systems: a programmatic research review
Mitova, E., Blassnig, S., Strikovic, E., Urman, A., Hannák, A., de Vreese, C. H., & Esser, F. (2022) · Annals of the International Communication Association · doi:10.1080/23808985.2022.2142149 · Cited by 64 · see citing works
“This, in turn, can propagate the eventual establishment of filter bubbles (Dylko, 2016; Fletcher & Nielsen, 2018) and undermine the establishment of a shared common core of political issues, which is vital for democracy (Moeller et al., 2016; Zuiderveen Borgesius et al., 2016).”
BackgroundAuditing YouTube’s Recommendation Algorithm for Misinformation Filter Bubbles
Srba, I., Moro, R., Tomlein, M., Pecher, B., Simko, J., Stefancova, E., Kompan, M., Hrckova, A., Podrouzek, J., Gavornik, A., et al. (2023) · ACM Transactions on Recommender Systems · doi:10.1145/3568392 · Cited by 61 · see citing works
“Tendency of users to join and remain in echo chambers can be intentional (also denoted as self-selected personalization [7]) and explained by their selective exposure (focusing on information that is in accordance with one’s worldview) or confirmation bias (reinforcing one’s pre-existing beliefs) [6].”
BackgroundMapping the Mobile DNA of News. Understanding Incidental and Serendipitous Mobile News Consumption
Damme, K. V., Martens, M., Leuven, S. V., Abeele, M. V., & Marez, L. D. (2019) · Digital Journalism · doi:10.1080/21670811.2019.1655461 · Cited by 54 · see citing works
“As such, incidental news encounters might help to explain why the filter bubble theory (Pariser 2011) cannot be found empirically (e.g. Haim, Graefe, and Brosius 2018; Zuiderveen Borgesius et al. 2016).”
BackgroundStark, B., Magin, M., & Jürgens, P. (2021) · Springer eBooks · doi:10.1007/978-3-658-32133-8_17 · Cited by 57 · see citing works
Inside a White Power echo chamber: Why fringe digital spaces are polarizing politics
Törnberg, P., & Törnberg, A. (2022) · New Media & Society · doi:10.1177/14614448221122915 · Cited by 60 · see citing works
“This hypothesis has however been challenged by recent empirical evidence (Guess et al., 2018; Keuchenius et al., 2021; Zuiderveen Borgesius et al., 2016), leading to calls for understanding what is in fact taking place within these digital spaces.”
Social Media Filters and Resonances: Democracy and the Contemporary Public Sphere
Rosa, H. (2022) · Theory Culture & Society · doi:10.1177/02632764221103520 · Cited by 51 · see citing works
Ohme, J., de Vreese, C. H., & Albæk, E. (2017) · New Media & Society · doi:10.1177/1461444817745017 · Cited by 51 · see citing works
“The absence of a direct effect of social media exposure on vote choice certainty on the one hand contradicts previous research that sees political social media use as a predictor of polarized (and thereby more certain) political viewpoints (Kim, 2011; Lee, 2016) but supports more recent literature that challenges this…”
BackgroundResultWhat did you see? A study to measure personalization in Google’s search engine
Krafft, T. D., Gamer, M., & Zweig, K. A. (2019) · EPJ Data Science · doi:10.1140/epjds/s13688-019-0217-5 · Cited by 50 · see citing works
“1 Definition personalization and regionalization Regarding the term of (preselected) personalization, this article follows the definition given by [34], according to which personalization allows the selection of content that has not yet been clicked by the user, but which is associated with users with similar interest…”
BackgroundPolitical Journalists and Their Social Media Audiences: New Power Relations
Bruns, A., & Nuernbergk, C. (2019) · Media and Communication · doi:10.17645/mac.v7i1.1759 · Cited by 49 · see citing works
What Are Filter Bubbles Really? A Review of the Conceptual and Empirical Work
Michiels, L., Leysen, J., Smets, A., & Goethals, B. (2022) · ACM Conference on User Modeling, Adaptation and Personalization (UMAP) · doi:10.1145/3511047.3538028 · Cited by 48 · see citing works
“Despite their criticism of Pariser’s original thesis, these same scholars (and others) have emphasized that the study of the effect of personalization technology on diversity is highly relevant as more and more content is being filtered by algorithms [12, 14, 24, 33].”
BackgroundSchjøtt, A., & Hartley, J. M. (2021) · Digital Journalism · doi:10.1080/21670811.2021.1988861 · Cited by 51 · see citing works
Retooling Politics: How Digital Media Are Shaping Democracy
Jungherr, A. M., Rivero, G., & Gayo-Avello, D. (2020) · Cited by 48 · see citing works
Echo chambers? Filter bubbles? The misleading metaphors that obscure the real problem
Bruns, A. (2021) · Hate Speech and Polarization in Participatory Society · doi:10.4324/9781003109891-4 · Cited by 54 · see citing works
“This is concerning: “one lesson we should have learned from the past is that panic does not lead to sane policies” (Zuiderveen Borgesius et al. 2016: 11).”
BackgroundReddit quarantined: can changing platform affordances reduce hateful material online?
Copland, S. (2020) · Internet Policy Review · doi:10.14763/2020.4.1516 · Cited by 43 · see citing works
Data Subject Rights under the GDPR
Vrabec, H. U. (2021) · doi:10.1093/oso/9780198868422.001.0001 · Cited by 45 · see citing works
When more is less: The other side of artificial intelligence recommendation
Chen, S., Qiu, H., Zhao, S., Han, Y., He, W. P., Siponen, M. T., Mou, J., & Xiao, H. (2021) · Journal of Management Science and Engineering · doi:10.1016/j.jmse.2021.08.001 · Cited by 45 · see citing works
Tubes and bubbles topological confinement of YouTube recommendations
Roth, C., Mazières, A., & Menezes, T. (2020) · PLoS ONE · doi:10.1371/journal.pone.0231703 · Cited by 45 · see citing works
“explicitly chosen [9], or self-selected [10], by users [11]).”
BackgroundSchwaiger, L. (2022) · transcript Verlag eBooks · doi:10.1515/9783839461211 · Cited by 44 · see citing works
Self-imposed filter bubbles: Selective attention and exposure in online search
Ekström, A. G., Niehorster, D. C., & Olsson, E. J. (2022) · Computers in Human Behavior Reports · doi:10.1016/j.chbr.2022.100226 · Cited by 45 · see citing works
The complex link between filter bubbles and opinion polarization
Keijzer, M. A., & Mäs, M. (2022) · Data Science · doi:10.3233/ds-220054 · Cited by 44 · see citing works
Workplace learning in crowdwork
Margaryan, A. (2019) · Journal of Workplace Learning · doi:10.1108/jwl-10-2018-0126 · Cited by 43 · see citing works
Wheatley, D., & Conill, R. F. (2020) · Digital Journalism · doi:10.1080/21670811.2020.1799425 · Cited by 43 · see citing works
Joris, G., Grove, F. D., Damme, K. V., & Marez, L. D. (2021) · Digital Journalism · doi:10.1080/21670811.2021.1912626 · Cited by 42 · see citing works
“Subsequently, people would encounter fewer opinions and subjects, which may hinder the democratic opin-ion-forming process in society (V ik¸e-Freiberga et al. 2013; Zuiderveen Borgesius et al. 2016).”
Background
- Authors
- Zuiderveen Borgesius, F. J., Trilling, D., Möller, J., Bodó, B., de Vreese, C. H., & Helberger, N.
- Affiliations
- University of Amsterdam (NL)
- Venue
- Internet Policy Review
- Published
- 2016-03-31
- Volume
- 5
- Issue
- 1
- ISSN
- 2197-6775 (ISSN-L)
- OpenAlex
- W2340526123
- Cited by
- 541
- References
- 49
- Citations by year
- 2026: 31 · 2025: 42 · 2024: 46 · 2023: 60 · 2022: 64 · 2021: 78 · 2020: 95 · 2019: 67 · 2018: 40 · 2017: 18
- FWCI
- 119.14
- Type
- journal article
- Language
- en
- Open access
- diamond
- doi.org
- Licence
- cc-by
- Locations
- Internet Policy Review (publishedVersion, cc-by)
- RePEc: Research Papers in Economics (submittedVersion)
- UvA-DARE (University of Amsterdam) (submittedVersion, cc-by)
- DOAJ (DOAJ: Directory of Open Access Journals) (submittedVersion, cc-by-sa)
- Econstor (Econstor) (submittedVersion, cc-by)
- Data Archiving and Networked Services (DANS) (submittedVersion, other-oa)
- Topics
- Social Sciences › Sociology and Political Science › Media Influence and Politics
- Social Sciences › Communication › Social Media and Politics
- Social Sciences › Sociology and Political Science › Misinformation and Its Impacts
- Keywords
- filter bubbles, information cocoons, algorithmic personalization, political polarization, news media, user choice
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
What counts as a claim ›How we measure confidence ›How we check this ›
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