Cited by 13Digital Marketing and Social MediaService and Product InnovationDiverse Aspects of Tourism Research

The effect of online review and interaction on value co-creation in tourism virtual community

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Gu, Yingying, Zhu, Jianbin·2023·Cogent Social Sciences

Abstract

User behavior in the tourism virtual community has become a hot research topic. Based on cognitive evaluation theory and organismic integration theory, this paper attempts to reveal the generation mechanism of user value co-creation behavior in tourism virtual community, which is of great significance for the operation and development of tourism industry. Altogether 342 valid questionnaires were collected in the survey, and structural equation modelling was employed to test the impact path. It was found that online reviews have two dimensions of characteristics, content and attributes. Online review characteristics positively influence the social interaction and information exchange dimensions of social interaction. Social interaction positively influences value co-creation behavior. The two dimensions of social interaction have a positive effect on user engagement, in turn, user engagement itself has a positive influence on recommendation behavior. Overall, the findings of the study can promote user participation in the interaction and information exchange behaviors.

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  • When the three psychological needs are met, they can guide positive results in various areas of life.

    “When they are met, they can guide positive results in various areas of life [52,53,58].”

    From What Influences Users’ Intention to Share Works in Designer-Driven User-Generated Content Communities? A Study Based on Self-Determination Theory (2023) · cites this paper as [58]

    Section 2.3 (page unavailable) says that a supportive social context can meet basic needs and sustain internal motivation, and links internalized motivation to value co-creation in tourism virtual communities. It does not identify three psychological needs or say that meeting them leads to positive results across various areas of life. (LLM, conf=0.78)

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References 79 · Cited by 13

Research works printed but not linked: 1

  1. Xu, F., Bai, Y., & Li, S. (2020). Examining the antecedents of brand engagement of tourists based on the theory of value co-creation. Sustainability, 12(5), 1958. https://doi.org/10.3390/su12051958 · DOI

Authors
Gu, Y., & Zhu, J.
Affiliations
Guilin University of Technology (CN)
Corresponding author
Zhu, Jianbin
Venue
Cogent Social Sciences
Published
2023-09-27
Volume
9
Issue
2
ISSN
2331-1886 (ISSN-L)
OpenAlex
W4387138212
Cited by
13
References
79
Citations by year
2026: 5 · 2025: 4 · 2024: 3 · 2023: 1
FWCI
4.47
Type
journal article
Language
en
Open access
Locations
  • Cogent Social Sciences (publishedVersion, cc-by)
  • DOAJ (DOAJ: Directory of Open Access Journals) (submittedVersion, cc-by-sa)
Funders
National Social Science Fund of China (22XKS003)
Topics
  • Social Sciences › Sociology and Political Science › Digital Marketing and Social Media
  • Social Sciences › Business, Management and Accounting › Marketing › Service and Product Innovation
  • Social Sciences › Sociology and Political Science › Diverse Aspects of Tourism Research
Keywords
online reviews, value co-creation, social interaction, user engagement, recommendation behavior, cognitive evaluation theory, organismic integration theory, information sharing

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