The DOI matches its Crossref record; 1 of the 1 references it cites were found in a registry or an index.
Situational Effects of Advertising Repetition: The Moderating Influence of Motivation, Ability, and Opportunity to Respond
Abstract
It is argued theoretically that the attitudinal gain from advertising repetition should continue to increase rather than level off when consumers fail to generate cognitive responses to message arguments in earlier exposures. An experiment shows that repetition continues to increase brand attitudes and purchase intentions in conditions where support and counter argument production is expected to be low, but that these attitudinal gains level off under conditions in which a high level of such production is expected.
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Citations
Cites
Effects of message repetition and position on cognitive response, recall, and persuasion.
Cacioppo, J. T., & Petty, R. E. (1979) · Journal of Personality and Social Psychology · doi:10.1037/0022-3514.37.1.97 · Cited by 813
Cited by
The role of involvement in attention and comprehension processes
Celsi, R. L., & Olson, J. C. (1988) · Journal of Consumer Research · doi:10.1086/209158 · Cited by 2,070
Angst, C. M., & Agarwal, R. (2009) · MIS Quarterly · doi:10.2307/20650295 · Cited by 1,043
Information Processing from Advertisements: Toward an Integrative Framework
MacInnis, D. J., & Jaworski, B. J. (1989) · Journal of Marketing · doi:10.1177/002224298905300401 · Cited by 653
The truth about the truth: a meta-analytic review of the truth effect
Dechêne, A., Stahl, C., Hansen, J., & Wänke, M. (2010) · Personality and Social Psychology Review · doi:10.1177/1088868309352251 · Cited by 592
Can evoking nature in advertising mislead consumers? The power of ‘executional greenwashing'
Parguel, B., Benoit-Moreau, F., & Russell, C. A. (2015) · International Journal of Advertising · doi:10.1080/02650487.2014.996116 · Cited by 364
Metadata
- Authors
- Batra, R., & Ray, M. L.
- Venue
- Journal of Consumer Research
- Publisher
- Oxford University Press (OUP)
- Published
- 1986-03
- Volume
- 12
- Issue
- 4
- Pages
- 432
- ISSN
- 0093-5301 (ISSN-L)
- 1537-5277
- OpenAlex
- W1974568389
- Cited by
- 356
- References
- 1
- FWCI
- 18.16
- Type
- journal article
- Language
- en
- Open access
- closed
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- Batra, R., & Ray, M. L. (1986). Situational Effects of Advertising Repetition: The Moderating Influence of Motivation, Ability, and Opportunity to Respond. Journal of Consumer Research. https://doi.org/10.1086/208528
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
