The DOI matches its Crossref record.
Determinants of Product Evaluation: Effects of the Time Interval between Knowledge of a Product's Country of Origin and Information about Its Specific Attributes
Abstract
Concepts related to country of origin can affect interpretation of information about specific product attributes. However, these effects are likely to be pronounced only when country of origin is conveyed some time before attribute descriptions, allowing a separate concept of the product to be formed on the basis of it. When country of origin and intrinsic attribute information were presented in the same experimental session, subjects perceived country of origin as simply another product attribute. When presented the day before, however, country of origin not only had a greater influence on product evaluations but affected the interpretation of attribute descriptions.
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Cited by
Chan, R. Y. K. (2000) · International Journal of Advertising · doi:10.1080/02650487.2000.11104806 · Cited by 130
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Brunk, K. H. (2010) · Journal of Consumer Behaviour · doi:10.1002/cb.317 · Cited by 79
Inside the Mental Voting Booth: An Impression-Driven Process Model of Candidate Evaluation
Lodge, M., & Stroh, P. (1993) · Explorations in Political Psychology · doi:10.1215/9780822396697-011 · Cited by 66
Metadata
- Authors
- Hong, S.-T., & Wyer, Jr.
- Venue
- Journal of Consumer Research
- Publisher
- Oxford University Press (OUP)
- Published
- 1990-12
- Volume
- 17
- Issue
- 3
- Pages
- 277
- ISSN
- 0093-5301 (ISSN-L)
- 1537-5277
- OpenAlex
- W2018079957
- Cited by
- 278
- References
- 0
- FWCI
- 33.04
- Type
- journal article
- Language
- en
- Open access
- closed
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
