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The Self-Actualizing Socially Conscious Consumer

Brooker, George·1976·Journal of Consumer Research

Abstract

A personality-related study was made of individuals exhibiting socially conscious consumer behavior. It was found that these individuals may be characterized as "self-actualizing " as Maslow uses the term. The findings expand previous findings by Webster, and they are evidence that a holistic approach to personality measurement is possible in consumer research. The past ten or fifteen years have seen a growing concern with a concept usually referred to as the "quality of life. " Various social and ecological problems have been associated with a felt decline in life's quality. In particular, the potentially deleterious effects of many consumer products available in the marketplace have been singled out as sources of worry. Numerous studies have explored aspects of the eco-logical movement/consumer action relationship

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Metadata

Authors
Brooker, G.
Venue
Journal of Consumer Research
Published
1976-09
Volume
3
Issue
2
Pages
107
ISSN
  • 0093-5301 (ISSN-L)
  • 1537-5277
OpenAlex
W2095182959
Cited by
203
References
0
FWCI
10.95
Type
journal article
Language
en
Open access
closed

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CoChat. (2026). Citation check: The Self-Actualizing Socially Conscious Consumer. https://app.cochat.ai/papers/10.1086/208658
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Brooker, G. (1976). The Self-Actualizing Socially Conscious Consumer. Journal of Consumer Research. https://doi.org/10.1086/208658

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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.