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The Self-Actualizing Socially Conscious Consumer
Abstract
A personality-related study was made of individuals exhibiting socially conscious consumer behavior. It was found that these individuals may be characterized as "self-actualizing " as Maslow uses the term. The findings expand previous findings by Webster, and they are evidence that a holistic approach to personality measurement is possible in consumer research. The past ten or fifteen years have seen a growing concern with a concept usually referred to as the "quality of life. " Various social and ecological problems have been associated with a felt decline in life's quality. In particular, the potentially deleterious effects of many consumer products available in the marketplace have been singled out as sources of worry. Numerous studies have explored aspects of the eco-logical movement/consumer action relationship
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Citations
Cited by
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Laroche, M., Bergeron, J., & Barbaro‐Forleo, G. (2001) · Journal of Consumer Marketing · doi:10.1108/eum0000000006155 · Cited by 2,974
Environmental segmentation alternatives: a look at green consumer behavior in the new millennium
Straughan, R. D., & Roberts, J. A. (1999) · Journal of Consumer Marketing · doi:10.1108/07363769910297506 · Cited by 1,611
Green consumers in the 1990s: Profile and implications for advertising
Roberts, J. A. (1996) · Journal of Business Research · doi:10.1016/0148-2963(95)00150-6 · Cited by 1,603
Voluntary simplicity and the ethics of consumption
Shaw, D., & Newholm, T. (2002) · Psychology & Marketing · doi:10.1002/mar.10008 · Cited by 572
Buying In to Social Change: How Private Consumption Choices Engender Concern for the Collective
Atkinson, L. (2012) · The Annals of the American Academy of Political and Social Science · doi:10.1177/0002716212448366 · Cited by 64
Metadata
- Authors
- Brooker, G.
- Venue
- Journal of Consumer Research
- Publisher
- Oxford University Press (OUP)
- Published
- 1976-09
- Volume
- 3
- Issue
- 2
- Pages
- 107
- ISSN
- 0093-5301 (ISSN-L)
- 1537-5277
- OpenAlex
- W2095182959
- Cited by
- 203
- References
- 0
- FWCI
- 10.95
- Type
- journal article
- Language
- en
- Open access
- closed
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- Brooker, G. (1976). The Self-Actualizing Socially Conscious Consumer. Journal of Consumer Research. https://doi.org/10.1086/208658
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.