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Cited by 64Consumer behavior in food and healthEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and Identification

Buying In to Social Change: How Private Consumption Choices Engender Concern for the Collective

Atkinson, Lucy·2012·The Annals of the American Academy of Political and Social Science
DOI 10.1177/0002716212448366
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Abstract

Drawing on depth interviews with eight socially conscious consumers, this study explores the way socially conscious consumer orientations can help to foster the kinds of prosocial orientations, such as a concern for others, that facilitate civic and political engagement. The data suggest that these consumers reap several private benefits from their socially conscious choices (authenticity, social embeddedness, empowerment, and self-actualization) while also helping to secure broader public virtues, such as a clean environment or workers’ rights. In so doing, they face certain costs (such as inconvenience and limited choice), but these sacrifices are reframed as pleasurable. This perspective challenges conventional, republican views of citizenship that see individuals as selfless and sacrificing for the sake of a common, greater good. Instead, these socially conscious consumers embody an alternative kind of citizenship in which the acquisition of private, self-serving benefits is inextricably linked to the pursuit of broader, collective virtues.

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  • For socially conscious consumers, organic marketplace behaviors offer a viable and meaningful way to connect their private concerns with concerns for their social surroundings.

    “For socially conscious consumers, organic marketplace behaviors offer a viable and meaningful way to connect their private concerns (e.g., concern for one's own health) with concerns for their social surroundings (e.g., concerns for the health of one's family) (Atkinson, 2012;Magnusson et al., 2003;De Maya et al., 2011).”

    From How the interplay between consumer motivations and values influences organic food identity and behavior (2018) · cites this paper as Atkinson, 2012

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Authors
Atkinson, L.
Corresponding author
Atkinson, Lucy
ORCID
Atkinson, Lucy
Venue
The Annals of the American Academy of Political and Social Science
Publisher
SAGE Publications
Published
2012-10-03
Volume
644
Issue
1
Pages
191-206
ISSN
  • 0002-7162 (ISSN-L)
  • 1552-3349
DOI
10.1177/0002716212448366
OpenAlex
W1978910935
Cited by
64
References
48
Citations by year
2026: 1 · 2025: 5 · 2024: 4 · 2023: 3 · 2022: 5 · 2021: 6 · 2020: 2 · 2019: 6 · 2018: 3 · 2017: 8 · 2016: 5 · 2015: 5 · 2014: 7 · 2013: 2 · 2012: 2
FWCI
16.88
Type
journal article
Language
en
Open access
closed
Licence
journals.sagepub.com/page/policies/text-and-data-mining-license (tdm)
Locations
  • The Annals of the American Academy of Political and Social Science (publishedVersion)
  • RePEc: Research Papers in Economics (submittedVersion)
Topics
  • Social Sciences › Sociology and Political Science › Consumer behavior in food and health
  • Social Sciences › Business, Management and Accounting › Marketing › Environmental Sustainability in Business
  • Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior in Brand Consumption and Identification
Keywords
socially conscious consumers, prosocial behavior, citizen participation, political participation, authenticity, social embeddedness, empowerment, self-realization, republican citizenship, alternative citizenship, social change

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