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Content Analysis in Consumer Research
Abstract
Journal Article Content Analysis in Consumer Research Get access Harold H. Kassarjian Harold H. Kassarjian Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 4, Issue 1, June 1977, Pages 8–18, https://doi.org/10.1086/208674 Published: 01 June 1977 Article history Received: 01 January 1977 Revision received: 01 April 1977 Published: 01 June 1977
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Citations
Cited by
The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun
Holbrook, M. B., & Hirschman, E. C. (1982) · Journal of Consumer Research · doi:10.1086/208906 · Cited by 8,275
The Service Encounter: Diagnosing Favorable and Unfavorable Incidents
Bitner, M. J., Booms, B. H., & Tetreault, M. S. (1990) · Journal of Marketing · doi:10.2307/1252174 · Cited by 4,860
Customer Switching Behavior in Service Industries: An Exploratory Study
Keaveney, S. M. (1995) · Journal of Marketing · doi:10.2307/1252074 · Cited by 2,905
Rook, D. W. (1987) · Journal of Consumer Research · doi:10.1086/209105 · Cited by 2,110
Laddering theory, method, analysis, and interpretation.
Reynolds, T. J., & Gutman, J. A. (2001) · Journal of Advertising Research · doi:10.4324/9781410600844-9 · Cited by 1,766
Metadata
- Authors
- Kassarjian, H. H.
- Venue
- Journal of Consumer Research
- Publisher
- Oxford University Press (OUP)
- Published
- 1977-06
- Volume
- 4
- Issue
- 1
- Pages
- 8
- ISSN
- 0093-5301 (ISSN-L)
- 1537-5277
- OpenAlex
- W2004255104
- Cited by
- 2,303
- References
- 0
- FWCI
- 23.32
- Type
- journal article
- Language
- en
- Open access
- closed
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- Kassarjian, H. H. (1977). Content Analysis in Consumer Research. Journal of Consumer Research. https://doi.org/10.1086/208674
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
