The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun

Holbrook, Morris B.; Hirschman, Elizabeth C.

doi:10.1086/208906

Cited by 8,275Consumer Behavior in Brand Consumption and IdentificationConsumer Retail Behavior StudiesConsumer Behavior and Market Dynamics

The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun

Holbrook, Morris B., Hirschman, Elizabeth C.·1982·Journal of Consumer Research

DOI 10.1086/208906

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Abstract

This paper argues for the recognition of important experiential aspects of consumption. Specifically, a general framework is constructed to represent typical consumer behavior variables. Based on this paradigm, the prevailing information processing model is contrasted with an experiential view that focuses on the symbolic, hedonic, and esthetic nature of consumption. This view regards the consumption experience as a phenomenon directed toward the pursuit of fantasies, feelings, and fun.

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In social commerce, people pursue social values such as interaction with others and self-fulfillment.
“in the context of social commerce, people are not only interested in the satisfaction of utilitarian and hedonic values, such as convenience and enjoyment, but also start to pursue social values, such as interaction with others and self-fulfillment [16,17].”
From Influence of Perceived Value on Consumers’ Continuous Purchase Intention in Live-Streaming E-Commerce—Mediated by Consumer Trust (2023) · cites this paper as [16]

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Authors: Holbrook, M. B., & Hirschman, E. C.
Affiliations: Columbia University (US)
ORCID: Holbrook, Morris B.
Venue: Journal of Consumer Research
Publisher: Oxford University Press (OUP)
Published: 1982-09
Volume: 9
Issue: 2
Pages: 132
ISSN: 0093-5301 (ISSN-L)
1537-5277
DOI: 10.1086/208906
OpenAlex: W1987364024
Cited by: 8,275
References: 0
Citations by year: 2026: 333 · 2025: 340 · 2024: 379 · 2023: 470 · 2022: 505 · 2021: 478 · 2020: 482 · 2019: 461 · 2018: 457 · 2017: 423 · 2016: 416 · 2015: 438 · 2014: 450 · 2013: 396 · 2012: 291
FWCI: 38.65
Type: journal article
Language: en
Open access: closed
Locations: Journal of Consumer Research (publishedVersion)
Topics: Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior in Brand Consumption and Identification
Social Sciences › Business, Management and Accounting › Marketing › Consumer Retail Behavior Studies
Social Sciences › Sociology and Political Science › Consumer Behavior and Market Dynamics
Keywords: experiential consumption, consumer emotions, fun, consumption experience, information processing model, symbolic consumption, hedonic consumption, aesthetic consumption

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The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun

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