The DOI matches its Crossref record; 3 of the 3 references it cites were found in a registry or an index.
Students and Housewives: Differences in Susceptibility to Reference Group Influence
Open accessAbstract
Two different samples consisting of housewives and students, respectively, were examined in terms of differences in their susceptibility to reference group influence. The results reveal significant differences between housewives and students in terms of the influence which the three types of reference groups have upon brand selection. The findings raise a serious question concerning the external validity of studies which use students as subjects yet make generalizations to a broader population base.
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Citations
Cites
Convergent and discriminant validation by the multitrait-multimethod matrix.
Campbell, D. T., & Fiske, D. W. (1959) · Psychological Bulletin · doi:10.1037/h0046016 · Cited by 17,116
A study of normative and informational social influences upon individual judgment.
Deutsch, M., & Gerard, H. B. (1955) · The Journal of Abnormal and Social Psychology · doi:10.1037/h0046408 · Cited by 4,819
The Influence of Source Credibility on Communication Effectiveness
Hovland, C. I., & Weiss, W. (1951) · Public Opinion Quarterly · doi:10.1086/266350 · Cited by 3,543
Cited by
A Room with a Viewpoint: Using Social Norms to Motivate Environmental Conservation in Hotels
Goldstein, N. J., Cialdini, R. B., & Griskevicius, V. (2008) · Journal of Consumer Research · doi:10.1086/586910 · Cited by 3,409
Measurement of Consumer Susceptibility to Interpersonal Influence
Bearden, W. O., Netemeyer, R. G., & Teel, J. E. (1989) · Journal of Consumer Research · doi:10.1086/209186 · Cited by 2,320
Customer Satisfaction: A Meta-Analysis of the Empirical Evidence
Szymanski, D. M., & Henard, D. H. (2001) · Journal of the Academy of Marketing Science · doi:10.1177/0092070301291002 · Cited by 2,002
Designing Research for Application
Calder, B. J., Phillips, L. W., & Tybout, A. M. (1981) · Journal of Consumer Research · doi:10.1086/208856 · Cited by 1,806
Peterson, R. A. (2001) · Journal of Consumer Research · doi:10.1086/323732 · Cited by 1,258
Metadata
- Authors
- Park, C. W., & Lessig, V. P.
- Venue
- Journal of Consumer Research
- Publisher
- Oxford University Press (OUP)
- Published
- 1977-09
- Volume
- 4
- Issue
- 2
- Pages
- 102
- ISSN
- 0093-5301 (ISSN-L)
- 1537-5277
- OpenAlex
- W2164552585
- Cited by
- 746
- References
- 3
- FWCI
- 4.30
- Type
- journal article
- Language
- en
- Open access
- green
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
