Innovativeness: The Concept and Its Measurement

Midgley, David F., Dowling, Grahame R.·1978·Journal of Consumer Research

DOI 10.1086/208701

Cited by (1,000)

Items 701–800 of 1,000

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K. Bhagya Lakshmi, M. Sivakumar S. Rajaram · 2012 · Telemedicine Journal and e-Health
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A review of the three streams of consumer innovativeness
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Individuality on fashion diffusion: Differentiation versus independence
Kyungae Park · 1998 · Journal of Fashion Marketing and Management
Impact of Consumer Innovativeness on Shopping Styles: A Case-Study of Limkokwing University Students (Botswana)
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Analyzing the Effects of Brand Innovativeness on Attitude towards the Brand Considering the Moderating Role of Consumer Innovativeness with a Case Study in Students of University of Isfahan
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