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Effects of Quality and Quantity of Information on Decision Effectiveness
Abstract
Providing attribute information about alternatives can both help and hinder consumers evaluate products. We separate attribute information into two components: information quality and information quantity. We hypothesize, all else being equal, that the former component improves decision effectiveness while the latter component decreases decision effectiveness. The results of an experimental investigation designed to estimate the marginal effects of these factors were compatible with these premises. In addition, evaluations were also found to suffer in situations where high levels of information quality were made available. Insights into these and other observed effects are suggested after exploring the process by which subjects used the available information.
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Cites
Coefficient Alpha and the Internal Structure of Tests
Cronbach, L. J. (1951) · Psychometrika · doi:10.1007/bf02310555 · Cited by 43,931
Cited by
Consumer Decision Making in Online Shopping Environments: The Effects of Interactive Decision Aids
Häubl, G., & Trifts, V. (2000) · Marketing Science · doi:10.1287/mksc.19.1.4.15178 · Cited by 1,731
Understanding online purchase intentions: contributions from technology and trust perspectives
van der Heijden, H., Verhagen, T., & Creemers, M. (2003) · European Journal of Information Systems · doi:10.1057/palgrave.ejis.3000445 · Cited by 1,230
E-Commerce Product Recommendation Agents: Use, Characteristics, and Impact1
Xiao, B., & Benbasat, I. (2007) · MIS Quarterly · doi:10.2307/25148784 · Cited by 1,081
Against the Green: A Multi-method Examination of the Barriers to Green Consumption
Gleim, M. R., Smith, J. S., Andrews, D., & Cronin, J. J. (2013) · Journal of Retailing · doi:10.1016/j.jretai.2012.10.001 · Cited by 1,048
Online Dating: A Critical Analysis From the Perspective of Psychological Science
Finkel, E. J., Eastwick, P. W., Karney, B. R., Reis, H. T., & Sprecher, S. (2012) · Psychological Science in the Public Interest · doi:10.1177/1529100612436522 · Cited by 812
Metadata
- Authors
- Keller, K. L., & Staelin, R.
- Venue
- Journal of Consumer Research
- Publisher
- Oxford University Press (OUP)
- Published
- 1987-09
- Volume
- 14
- Issue
- 2
- Pages
- 200
- ISSN
- 0093-5301 (ISSN-L)
- 1537-5277
- OpenAlex
- W2073394394
- Cited by
- 642
- References
- 1
- FWCI
- 1.69
- Type
- journal article
- Language
- en
- Open access
- closed
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- Keller, K. L., & Staelin, R. (1987). Effects of Quality and Quantity of Information on Decision Effectiveness. Journal of Consumer Research. https://doi.org/10.1086/209106
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
