The DOI matches its Crossref record; 2 of the 2 references it cites were found in a registry or an index.
Spontaneous Inference Processes in Advertising: The Effects of Conclusion Omission and Involvement on Persuasion
Abstract
Journal Article Spontaneous Inference Processes in Advertising: The Effects of Conclusion Omission and Involvement on Persuasion Get access Frank R. Kardes Frank R. Kardes Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 15, Issue 2, September 1988, Pages 225–233, https://doi.org/10.1086/209159 Published: 01 September 1988 Article history Received: 01 November 1986 Revision received: 01 December 1987 Published: 01 September 1988
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Citations
Cites
The Elaboration Likelihood Model of Persuasion
Petty, R. E., & Cacioppo, J. T. (1986) · Advances in Experimental Social Psychology · doi:10.1016/s0065-2601(08)60214-2 · Cited by 8,822
Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?
Mitchell, A. A., & Olson, J. C. (1981) · Journal of Marketing Research · doi:10.2307/3150973 · Cited by 1,472
Cited by
Information Processing from Advertisements: Toward an Integrative Framework
MacInnis, D. J., & Jaworski, B. J. (1989) · Journal of Marketing · doi:10.1177/002224298905300401 · Cited by 653
Thinking into it: Consumer Interpretation of Complex Advertising Images
Phillips, B. J. (1997) · Journal of Advertising · doi:10.1080/00913367.1997.10673524 · Cited by 171
On the Development and Strength of Category–Brand Associations in Memory: The Case of Mystery Ads
Fazio, R. H., Herr, P. M., & Powell, M. C. (1992) · Journal of Consumer Psychology · doi:10.1016/s1057-7408(08)80042-3 · Cited by 60
Evidence-based advertising: An application to persuasion
Scott Armstrong, J. (2011) · International Journal of Advertising · doi:10.2501/ija-30-5-743-767 · Cited by 40
Metadata
- Authors
- Kardes, F. R.
- Venue
- Journal of Consumer Research
- Publisher
- Oxford University Press (OUP)
- Published
- 1988-09
- Volume
- 15
- Issue
- 2
- Pages
- 225
- ISSN
- 0093-5301 (ISSN-L)
- 1537-5277
- OpenAlex
- W2054830678
- Cited by
- 256
- References
- 2
- FWCI
- 26.86
- Type
- journal article
- Language
- en
- Open access
- closed
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.