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Cited by 355

The DOI matches its Crossref record; 1 of the 1 references it cites were found in a registry or an index.

Modeling Ambiguity in Decisions Under Uncertainty

Kahn, Barbara E., Sarin, Rakesh K.·1988·Journal of Consumer Research
DOI 10.1086/209163
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Abstract

We present a model for predicting consumers' choices under conditions of uncertainty and ambiguity. We use the term ambiguity to distinguish the class of risky decisions for which the odds of an uncertain event are not precisely known. We show that our model predicts different decisions for individuals who are ambiguity averse, ambiguity seeking, or ambiguity indifferent, thus relaxing the constraint imposed on preferences by subjected expected utility theory.

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Metadata

Authors
Kahn, B. E., & Sarin, R. K.
Venue
Journal of Consumer Research
Publisher
Oxford University Press (OUP)
Published
1988-09
Volume
15
Issue
2
Pages
265
ISSN
  • 0093-5301 (ISSN-L)
  • 1537-5277
DOI
10.1086/209163
OpenAlex
W2037511166
Cited by
355
References
1
FWCI
2.48
Type
journal article
Language
en
Open access
closed

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CoChat. (2026). Citation check: Modeling Ambiguity in Decisions Under Uncertainty. https://app.cochat.ai/papers/10.1086/209163
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Kahn, B. E., & Sarin, R. K. (1988). Modeling Ambiguity in Decisions Under Uncertainty. Journal of Consumer Research. https://doi.org/10.1086/209163

Data sources

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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.