Cited by 541Music History and CultureConsumer Behavior in Brand Consumption and IdentificationNostalgia and Consumer Behavior

Some exploratory findings on the development of musical tastes.

Holbrook, Morris B., Schindler, Robert M.·1989·Journal of Consumer Research

Abstract

Preferences toward popular music appear to reflect tastes acquired during late adolescence or early adulthood. In an empirical investigation of this parsimonious inductive proposition, both the aggregate results (R = 0.84) and the disaggregated findings (R = 0.46) suggest that the development of tastes for popular music follows an inverted U-shaped pattern that reaches a peak in about the 24th year. Possible explanations include intrinsic components (e.g., a developmental period of maximum sensitivity analogous to the critical periods documented in ethological studies of imprinting) and extrinsic components (e.g., social pressures from one's peer group that reach peak intensity during a particular phase in one's life cycle).

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Crossref · 10.1086/209200

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  • Previous studies show preferences for music from late adolescence and early adulthood.

    “This is consistent with previous studies showing preferences for music from late adolescence and early adulthood (Holbrook and Schindler, 1989; Schulkind et al., 1999; Janssen et al., 2007).”

    From Listening Niches across a Century of Popular Music (2017) · cites this paper as Holbrook and Schindler, 1989

  • The present study replicated the song-specific age effect found in many studies.

    “The present study replicated the song specific age effect found in many studies (e.g., Holbrook and Schindler, 1989; Schulkind et al., 1999; Schubert, 2016).”

    From Listening Niches across a Century of Popular Music (2017) · cites this paper as Holbrook and Schindler, 1989

  • The song-specific age effect is an overall preference for songs that were popular in late adolescence and early adulthood.

    “The effect is an overall preference for songs that were popular in late adolescence and early adulthood.”

    From Listening Niches across a Century of Popular Music (2017) · cites this paper as Holbrook and Schindler, 1989

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Sorted by citations

Authors
Holbrook, M. B., & Schindler, R. M.
Affiliations
Columbia University (US)
Venue
Journal of Consumer Research
Published
1989-06
Volume
16
Issue
1
Pages
119
ISSN
  • 0093-5301 (ISSN-L)
  • 1537-5277
OpenAlex
W2084149479
Cited by
541
References
0
Citations by year
2026: 9 · 2025: 13 · 2024: 12 · 2023: 15 · 2022: 6 · 2021: 25 · 2020: 21 · 2019: 62 · 2018: 20 · 2017: 30 · 2016: 31 · 2015: 31 · 2014: 37 · 2013: 26 · 2012: 22
FWCI
80.27
Type
journal article
Language
en
Open access
closed
Locations
Journal of Consumer Research (publishedVersion)
Topics
  • Social Sciences › Arts and Humanities › Music › Music History and Culture
  • Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior in Brand Consumption and Identification
  • Social Sciences › Psychology › Social Psychology › Nostalgia and Consumer Behavior
Keywords
musical taste, age differences, adolescent development, early adulthood, inverted U-shaped relationship, critical period, imprinting, peer influence, social pressure, life cycle

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