The DOI matches its Crossref record; 2 of the 2 references it cites were found in a registry or an index.
Money Talks: Perceived Advertising Expense and Expected Product Quality
Abstract
Does the perceived expense of a new product's advertising campaign influence expectations about the product's quality? This article conceptualizes the process by which perceived advertising expense acts as a cue to quality. Results from six experiments indicate that under some conditions, knowledge of cost-related campaign elements can evoke advertising expense inferences that influence quality predictions, and these inferences may be spontaneous.
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Cites
Bem, D. J. (1972) · Advances in Experimental Social Psychology · doi:10.1016/s0065-2601(08)60024-6 · Cited by 5,241
The Role of Market Forces in Assuring Contractual Performance
Klein, B., & Leffler, K. B. (1981) · Journal of Political Economy · doi:10.1086/260996 · Cited by 3,653
Cited by
The Persuasion Knowledge Model: How People Cope with Persuasion Attempts
Friestad, M., & Wright, P. (1994) · Journal of Consumer Research · doi:10.1086/209380 · Cited by 3,811
Self-citationCampbell, M. C., & Kirmani, A. (2000) · Journal of Consumer Research · doi:10.1086/314309 · Cited by 1,342
Self-citationSchlosser, A. E., White, T. B., & Lloyd, S. M. (2006) · Journal of Marketing · doi:10.1509/jmkg.70.2.133 · Cited by 947
Biswas, D., & Biswas, A. (2004) · Journal of Interactive Marketing · doi:10.1002/dir.20010 · Cited by 294
The Role for Signaling Theory and Receiver Psychology in Marketing
Dunham, B. (2011) · Evolutionary Psychology in the Business Sciences · doi:10.1007/978-3-540-92784-6_9 · Cited by 74
Metadata
- Authors
- Kirmani, A., & Wright, P.
- Venue
- Journal of Consumer Research
- Publisher
- Oxford University Press (OUP)
- Published
- 1989-12
- Volume
- 16
- Issue
- 3
- Pages
- 344
- ISSN
- 0093-5301 (ISSN-L)
- 1537-5277
- OpenAlex
- W2052044509
- Cited by
- 477
- References
- 2
- FWCI
- 6.22
- Type
- journal article
- Language
- en
- Open access
- closed
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- Kirmani, A., & Wright, P. (1989). Money Talks: Perceived Advertising Expense and Expected Product Quality. Journal of Consumer Research. https://doi.org/10.1086/209220
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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
